Radisson welcomed The Claridge Hotel in Atlantic City to its growing portfolio as part of a new partnership agreement. Now known as The Claridge – A Radisson Hotel, the historic property, set on Atlantic City’s fabled Boardwalk, is now part of the Radisson brand and poised to greatly expand its markets.
“We are excited to welcome this iconic and historic hotel to our growing portfolio,” said Javier Rosenberg, chief operating officer, Americas, Carlson Rezidor Hotel Group. “This partnership provides The Claridge access to Radisson’s global reservations systems and marketing efforts and furthers the brand’s commitment to offering locations in key destinations that cater to both leisure and business guests.”
The Claridge, which last week opened the state-of-the-art Conference Center at The Claridge, and VÜE, a new rooftop bar, expects to greatly expand its leisure and meetings business through the Carlson Rezidor global reservations system, marketing and the Club CarlsonSM loyalty program.
Ribbon-cutting ceremonies will be held on October 21st and attended by local dignitaries, leading executives from Carlson Rezidor Hotel Group and TJM Properties, owner of The Claridge and its affiliated hotels in Philadelphia and Syracuse.
TJM Properties, a leading Florida based hospitality and real estate company, purchased The Claridge in 2012, launching an ambitious $25 million renovation program that returned the 1930 landmark property to its Boardwalk Empire splendor. The Claridge – A Radisson Hotel, offers 500 luxurious guest rooms and suites, a fine restaurant, cocktail lounge and VUE, a new rooftop bar, as well as a theater, and the new conference center that brings its meeting and event space to 100,000 square feet.
The Claridge has competed successfully as a non-casino hotel in Atlantic City, targeting families, groups, weddings and corporate meetings, and hosting a number of events such as the Atlantic City Food Truck Festival.
“This new partnership is an exceptional opportunity for The Claridge to grow from a successful independent boutique hotel to a property with global reach in a range of business and leisure markets,” says Cem Erenler, vice president Operations and Business Development. A landmark and legend in Atlantic City, the “Skyscraper by the Sea” was once, at 24 stories, the tallest hotel in America and a symbol of the Jazz Age.
Mr. Erenler continues, “This prestigious new affiliation will allow us to preserve The Claridge’s unique history and Art Deco elegance while generating new, international awareness of Atlantic City and its many attractions.”
To enhance the experience, Radisson offers guests the iConcierge app which provides access to a wide variety of hotel services and local information before, during and after the stay. The app allows guests to check in and out, order room service and access information on local attractions.
