Best Western signs landmark agreement in Thailand - Insights

Best Western signs landmark agreement in Thailand

BW Master Brand LogoBest Western Hotels & Resorts has announced the signing of a management agreement with real estate developer A.D. Houses Co. Ltd. for the opening of four Best Western Plus hotels in top resort destinations across Thailand – three of which will be the largest properties in Best Western Hotels & Resorts’ international portfolio. Totaling 4,150 keys, this agreement represents a significant milestone for Best Western as the reimagined brand continues its transformation for today’s contemporary traveler across its 4,100 hotels worldwide.

Three of the new properties are located in Pattaya, marking the company’s entry into this thriving tourism market: the 500-room Best Western Plus AD Wongamart Pattaya, the 1,400-room Best Western Plus AD The Grand Jomtien Beach Pattaya and the 1,200-room Best Western Plus AD Bang Saray Lake and Resort. The fourth new-build Best Western Plus hotel is the 1,050-room Best Western Plus AD Hua Hin Lake and Resort.

“The addition of four new Best Western Plus hotels in Thailand as well as our recent expansion into South Africa and Malaysia, demonstrate the success Best Western is achieving with our brands globally,’” said Ron Pohl, senior vice president of brand management for Best Western Hotels & Resorts. “With the worldwide rollout of new logoed signs distinguishing our seven individual brands, along with the celebration of the company’s 70th birthday, 2016 is a monumental year for Best Western.”

“With Best Western’s Asia Head Office located in Bangkok, Thailand is very much our ‘home’ market in Asia, and as such, we have a strong commitment to continue development across the country. A.D. Houses Co. Ltd. is a highly respected real estate company in Thailand and by aligning with them, we now have the opportunity to further strengthen our presence here, contributing to the fast-growing Thai tourism and hospitality sectors. We look forward to working with A.D. Houses Co. Ltd., as we embark upon an exciting new journey together,” said Olivier Berrivin, Best Western Hotels & Resorts’ managing director of international operations – Asia.

In addition to its deal with A.D. Houses Co. Ltd., Best Western Hotels & Resorts simultaneously announced its first two Vīb hotels in Thailand, which are expected to open in Bangkok in 2017 and 2018.

From stylish, well-appointed rooms to upgraded modern amenities, Best Western Plus hotels are thoughtfully designed to meet the needs of today’s business and leisure traveler. Among amenities available at Best Western Plus hotels are complimentary hot breakfast and high-speed Internet access, business center, fitness center, on-site self-service laundry, deluxe bath amenities and high-quality furnishings a spacious work desk in-room.

Vīb is the boutique hotel concept by Best Western Hotels & Resorts. Designed for today’s connected traveler, the boutique Vīb concept features contemporary styling with a focus on convenience, technology and social engagement while keeping the experience affordable.

Best Western Hotels & Resorts currently operates a portfolio of eight hotels and resorts in Thailand under the Best Western, Best Western Plus and Best Western Premier brands.

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