Thai hospitality company, Kata Group Resorts, has appointed AccorHotels to manage the former Kandaburi Resort and Spa and rebrand to Novotel Samui Resort Chaweng Beach Kandaburi. The 181 room hotel is located on Chaweng beach offering a combination of international standards and local charm.
Mr. Pramookpisitt Achariyachai, Kata Group Resorts Founder and President said he felt that the international hotel management company was a good match to the resort.
“With a new partnership, we believe that AccorHotels will drive the continued success and popularity of the resort. Koh Samui is a very competitive market and we are confident that the reputation of the Novotel brand combined with AccorHotels’ global distribution channels will help raise the profile and prosperity of the property for many years to come,” he said.
“We will continue our strategy of partnership with international brands as well as operating our own brands, such as Beyond, as we grow our presence in Thailand and support the country’s thriving tourism industry.”
Novotel Samui Resort Chaweng Beach Kandaburi offers two swimming pools, a spa, and three bars and restaurants, providing an ideal setting for couples, families, wedding parties or meeting groups, as well as offering diving, trekking and cultural activities.
Kata Group Resorts is the owner of six resorts in Southern Thailand in Phuket, five of which it operates. It started out with Kata Beach Resort and Spa and Phuket Orchid Resort and Spa during Thailand’s fledgling tourism years in the late 1970s.
In 2012, Kata Group launched the Beyond Resorts brand, with luxury adults-only concepts at Beyond Resort Khaolak, Beyond Resort Karon and Beyond Resort Krabi, featuring pool villas and unique experiences curated for couples. That latter resort also accepts families.
Kata Group Resorts is poised for a listing on the Stock Exchange of Thailand in 2017 with the intention of further growth in Phuket and Pattaya.
