Wyndham Hotel Group has announced the signing of a franchise agreement for the 55-key Ramada Resort Eco Beach Broome, an eco-friendly property in Australia that adds to the company’s growing Ramada brand portfolio in the South Pacific.
The four-and-a-half-star resort, located just over an hour’s drive south of Broome in Australia’s ruggedly beautiful Kimberley region, provides guests with a beachfront location boasting stunning views of the Indian Ocean.
With a strong focus on conservation, Ramada Resort Eco Beach Broome practices sustainable energy and water use throughout the property, including the use of solar power, fluorescent lighting and recycled water to maintain the property’s expansive landscaped grounds. In addition to being 70 per cent self-sustainable, the property features over one kilometre of elevated boardwalks to ensure minimal impact on the native bush land, all-natural bathroom products and the promotion of responsible fishing.
The resort’s environmentally friendly practices also extend to its guest accommodations, which consist of solar-powered Eco Villas equipped with the latest in energy monitoring systems to help guests stay apprised of and adjust their consumption; luxurious, safari-style Eco Tents that have been carefully designed to ensure both privacy and ventilation, complete with patented fly-screens; and beach houses with low-flow shower heads and toilets.
Barry Robinson, president and managing director, South East Asia and Pacific Rim at Wyndham Hotel Group, said he is confident the franchise agreement will greatly benefit both the Ramada brand and the property’s owner, Karl Plunkett.
“Ramada is recognised as a global leader in the hospitality industry, which means its name brings additional credibility to an already thriving local business,” said Robinson. “The addition of this award-winning property to our brand portfolio presents us with an opportunity to step into new and exciting territories, expanding our offerings in desirable locations where people want to travel. We are confident that, together with Karl, our teams can take this popular resort to new heights.”
He added, “Moreover, the resort’s focus on eco-friendly operations aligns perfectly with Wyndham Hotel Group’s commitment to sustainability: one of our key strategic initiatives that is focused on conserving resources and minimizing our footprint in the communities where we work and live.”
The resort has received numerous awards for its eco-friendly facilities and unique accommodation options, including recognition from the Qantas Australian Tourism Awards, West Australian Tourism Awards, National Accommodation Industry Awards for Excellence and the Australian Hotels Association Awards for Excellence. In 2014, the property received the highly esteemed Certificate of Excellence from TripAdvisor, which is based on traveller feedback and reviews on the popular travel website.
Resort amenities and services include a pool deck with an infinity swimming pool, conference and wedding space, complimentary yoga classes and the on-site Dragonfly Day Spa, which offers a wide range of treatments including Swedish, deep tissue and zen yoga massage, facials, manicures and pedicures. Packages are available for individuals and small groups.
The oceanfront Jack’s Bar and Restaurant is open for breakfast, lunch and dinner and offers special dining experiences such as picnic hampers and private beach dining. The menu is designed around the fresh produce grown on the resort’s grounds as well as items from local providers.
The signing of Ramada Eco Beach Broome follows a recently announced agreement for a new-construction Ramada Suites property in Auckland, New Zealand. It also advances the company’s robust portfolio of more than 80 hotels in South East Asia and the Pacific Rim under its Wyndham Hotels and Resorts, Ramada, TRYP by Wyndham, Days Inn, and Microtel Inn & Suites by Wyndham brands. Of the company’s 14 hotels in Australia, 10 currently operate under the Ramada flag.
