Mandarin Oriental launches new social platform - Insights

Mandarin Oriental launches new social platform

Oriental Mandarin Guangzhou
Fine Dining Cake Shop at the Mandarin Oriental Guangzhou.

Mandarin Oriental has launched a new social platform where guests can share personal photos and notes about their favourite experiences and later share posts via email or on Pinterest, Facebook and Twitter.

Called Fans of MO, visitors to the site are invited to share in the individual guest experiences via collages of images and user-generated posts, selected and refreshed by Mandarin Oriental staff.

By creating a guest profile on the site, users can share why they are fans and for a personal touch, a signature monogrammed tile with the user’s initials accompanies each published post.

Mandarin Oriental’s Fans of MO also gives visitors the ability to book a hotel stay directly from its guest-generated content. Within certain posts, users can click to ‘reserve this experience’. Guests can also share posts via email or on Pinterest, Facebook and Twitter.

In addition to guest-generated content, users will find special posts from Mandarin Oriental’s’ celebrity fans which are integrated into the content stream. The platform allows guests to search for experiences based on specific interests, such as Art & Design, Destination, Service, Food & Wine and Spa & Wellness. Fans of MO also allows users to further refine their search by selecting posts on individual hotels.

“Many of our guests already share their experiences via social media and increasingly use our hashtag #FanofMO. We are therefore delighted to expand the social content on our website and provide guests with a truly creative way to explore our legendary hotels around the world,” said Jill Kluge, Group Director of Brand Communications.

Mandarin Oriental Hotel Group now operates, or has under development, 44 hotels in 24 countries, with 20 hotels in Asia, ten in The Americas and 14 in Europe, the Middle East and North Africa. For more information and to experience Fans of MO, please visit

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