Property developer GBI AG is constructing a hotel with 176 rooms for the hotel chain Moxy located next to Stuttgart Airport and the trade fair grounds which are currently being expanded. The Swiss SV Group will operate the property.
Moxy is part of the US Hotel Group Marriott and is primarily aimed at the new generation of travellers and young-at-heart guests, who appreciate a modern lifestyle and an excellent price-performance ratio. For them, the new Moxy in Stuttgart promises to be a special attraction e. g. by it artistic design (generous wall-art areas, stylish design furniture), spacious lounges, snacks and drinks available around the clock plus high-quality technology equipment. The latter includes, inter alia, free computer usage including Wi-Fi, Apple TV, as well as public meeting areas with writing walls and presentation screens.
“For us it is a special honour to implement such an innovative concept in day-to-day operation,” says Beat Kuhn, Managing Director of the Hotel Division of the SV Group. “Moxy combines first-class comfort and a stylish, lively atmosphere, and it creates a special kind of self service. This is tailor-made for travellers who at any time of the day and without delay wish to avail themselves of the services on offer.”
The SV Group already operates in Switzerland and in Munich hotels of the Marriott brands Residence Inn, Courtyard by Marriott and Renaissance.
“The positive experience we have made with the SV Group was ultimately crucial to opt for this cooperation at our Stuttgart project”, explains Markus Lehnert, Regional Vice President International Development at Marriott. The location in the south of Stuttgart is the most dynamic area in this already very strong economic region. There, a hotel with our concept fits perfectly.”
Every third hotel guest in Stuttgart comes from abroad – by far the largest group from the United States. These guests are often on the look-out for hotels that belong to a US brand and offer a corresponding bonus program.
Start of construction in late summer 2015, opening in spring 2017
For the project developer GBI AG the hotel in Stuttgart – construction commencing in late summer – is the first cooperation project with Marriott. “We are very proud to be involved as an exciting and dynamic new brand like Moxy implements its first project in Germany”, comments Reiner Nittka, Board Member of GBI.
The Moxy in Stuttgart – the opening is scheduled for early in 2017 – will be the first conventionally erected hotel of the chain, built without a prefab system. The three partners Marriott, SV Group and GBI AG are already holding talks on further joint projects, also to be carried out in conventional construction. The hotel properties developed by GBI AG either go into the ownership of the hotel companies or are sold to institutional investors.
Board Member Reiner Nittka: “For the property in Stuttgart we are already in tangible negotiations with potential buyers. For such a combination of a strong location and an innovative concept there is a huge demand from banks, funds and asset managers.”
Moxy is the third international brand within a short time that undertakes its entry of the German market in collaboration with the project developer GBI AG.
