Hilton to rebrand Hotel Nikko Tokyo - Insights

Hilton to rebrand Hotel Nikko Tokyo

Hilton Worldwide has announced the signing of a management agreement with Tokyo Humania Enterprise Inc. to re-brand Hotel Nikko Tokyo and manage the hotel as Hilton Tokyo Odaiba. On October 1, 2015, the property will be converted and unveiled as a new Hilton hotel, joining Hilton Worldwide’s existing portfolio of 11 operating and pipeline hotels in Japan and expanding the global hospitality brand’s footprint in the country.

Hilton Tokyo Odaiba
To be rebranded as the Hilton Tokyo Odaiba

Rob Palleschi, global head, full service brands, Hilton Worldwide, said, “Japan has always been a key market for us and we are delighted to add Hilton Tokyo Odaiba to our portfolio which now spans across key destinations such as Tokyo, Osaka, Nagoya, Okinawa and Fukuoka. Hilton is one of the most recognized brands in Japan and we look forward to providing both Japanese and international guests with the perfect stage to form memorable travel experiences with this new addition.”

“This signing underscores both the Hilton brand’s strength in Japan as well as our management capability, borne out of having operated here for more than 50 years, to drive exceptional experiences for both guests and owners,” said Andrew Clough, senior vice president of development, Middle East & Asia Pacific, Hilton Worldwide. “We look forward to partnering with Tokyo Humania Enterprise Inc. to launch Hilton Tokyo Odaiba as a strong addition to our portfolio. As we look ahead, it is important to add that we are thrilled at being able to play a part in supporting Japan’s efforts to deliver a showcase for the Tokyo 2020 Olympic & Paralympic games.”

A great base for leisure and business travelers, Hilton Tokyo Odaiba is strategically located in the waterfront area of Odaiba. Its immediate vicinity is a popular entertainment and shopping area featuring shopping malls, amusement park, bay cruise and parks with scenic views of the Tokyo Bay area. Hilton Tokyo Odaiba is well served by major roadways and train lines. It enjoys excellent accessibility to key business and commercial districts including Shinagawa and Ginza, and is approximately 8.5 kilometers away from the Marunouchi business district and 16 kilometers away from Tokyo International Airport (Haneda).

“Today’s announcement combines the expertise of a truly global, award-winning hospitality company with strong local market expertise. Given Hilton Worldwide’s extensive knowledge and 95 years of experience in operating world class hotels and resorts globally, with more than 50 years of experience in Japan, we are confident that Hilton Tokyo Odaiba will be another flagship hotel for Hilton Worldwide in Japan,” said Tatsuaki Makino, Representative Director, Tokyo Humania Enterprise Inc.

The 15-story Hilton Tokyo Odaiba will offer 453 guest rooms and suites, each with a private balcony that offers beautiful panoramic views of Tokyo Bay and the famous Rainbow Bridge. The hotel offers 10 food & beverage outlets including an all-day dining restaurant, a bar and eight specialty restaurants. Hilton Tokyo Odaiba has meetings and events facilities including a ballroom spanning 1,200 square meters, a business center as well as two wedding chapels. The hotel also features a fitness club, a spa and an indoor pool.

Hilton Tokyo Odaiba will become Hilton Worldwide’s sixth property in the Kanto area when it opens in October 2015, joining Conrad Tokyo, Hilton Tokyo, Hilton Odawara Resort & Spa, Hilton Tokyo Bay and Hilton Tokyo Narita Airport.

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