International lifestyle company Two Roads Hospitality, comprised of Joie de Vivre Hotels, Thompson Hotels, Destination Hotels, tommie and Alila Hotels & Resorts, has appointed Sherri Gilligan as Chief Marketing Officer.
Ms Gilligan brings to the company an array of expertise in the hospitality industry and beyond with a proven track record in driving strategic marketing efforts and customer loyalty initiatives and enhancing and redefining brands. In her new role, Ms Gilligan will focus on Two Roads Hospitality’s global brand architecture and customer relationship management, as well as oversee global marketing strategy, branding, e-commerce, public relations and social media for the company’s unrivaled collection of individual hotels, resorts and vacation residences.
ÒSherri’s widespread industry knowledge and experience managing dynamic, consumer-driven marketing campaigns makes her the ideal candidate to oversee our marketing division,Ó said Jamie Sabatier, Chief Executive Officer at Two Roads Hospitality. ÒPoised to position our marketing team for continued success with her passion and effective leadership skills, we are thrilled to welcome Sherri to Two Roads Hospitality.Ó
Previously, Ms Gilligan redefined credit card marketing for Capital One, where she oversaw acquisition, strategy, retention and partnerships as Senior Vice President. Prior to joining Capital One, Ms Gilligan held the role of Senior Vice President of Marketing & Advertising at MGM Resorts International, where she drove marketing strategy and developed the ground-breaking customer loyalty initiative M Life. In this role, Ms Gilligan worked on brands such as Bellagio, ARIA, Mandalay Bay, and MGM Grand, leading teams in areas including partnerships, internet marketing, program development, advertising, media & promotions, digital design, and more.
Ms Gilligan formerly spent more than 18 years at Sprint Nextel Corporation, where she held several key management positions in marketing, including Vice President of Marketing Strategy and Operations. Before joining Sprint Nextel, she worked for General Electric and is a graduate of GE’s Financial Management Program.
Ms Gilligan earned her bachelor’s degree in finance from the University of Nebraska and her master’s degree in business administration from the University of Missouri – Kansas City. She will be based out of Two Roads Hospitality’s headquarters in Denver, Colorado.
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