SALA Hospitality Group appoints two new senior managers in Bangkok

sala announcement SALA Hospitality Group has bolstered its Bangkok corporate office team by adding two new senior management positions, both of which will support the expansion of the company’s two primary brands Ð SALA Resorts and Spas and sala boutique Ð with two new properties in Thailand in the pipeline for 2018.

SALA’s current Chief Operating Officer (COO), Brian Moodie, will move to the position of Owner’s Representative, effective 1 November 2017. The 38-year hotel veteran joined SALA 15 years ago in 2002 as the pre-opening first General Manager of SALA Samui Choengmon Beach Resort, before being promoted to VP Hotel Operations during SALA’s first round of expansion into Phuket and Khaoyai. During another wave of expansion for SALA in 2013, Brian was tapped as COO to oversee the group’s hotel openings in Bangkok, Chiang Mai and Ayutthaya; he has also been overseeing another new Koh Samui project currently under development, SALA Samui Chaweng Beach Resort, slated to open in January 2018.

In his new role as Owner’s Representative, Brian will work closely with SALA shareholders on key issues such as asset management and new project development, as well as continuing in his role as a senior advisor for the group.

ÒIt has been an honour and privilege working for SALA since the company’s inception 15 years ago,Ó said Brian. ÒI look forward with excitement and enthusiasm to continuing my close relationship with our shareholders and SALA’s senior management team over the next several years, and of course lending as much support as possible to the heart and soul of our company, the wonderful staff members at each of our hotels and the Bangkok corporate office.Ó

Jon Ashenden, currently SALA’s Regional General Manager based at SALA Phuket Resort and Spa and overseeing SALA’s southern beach resorts in Phuket and Samui, is being promoted to VP Hotel Operations and will be based in the Bangkok corporate office.


Jon began his career with SALA in 2010 as General Manager for SALA Phuket Resort and Spa. In 2012, he was promoted to Regional General Manager in charge of all southern beach resorts including SALA Phuket, SALA Samui Choengmon Beach Resort and the new SALA Samui Chaweng Beach Resort, currently under development. Regarding this exciting move, Jon said, ÒMy family and I are excited to be in Bangkok, and I personally am looking forward to expanding my involvement with all SALA properties and the Bangkok corporate team.Ó

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