Andaz West Hollywood, located on the Sunset Strip in West Hollywood, has named Carlos Rojas as its new Director of Sales, Marketing and Events. With more than 15 years of hospitality experience, Mr Rojas will work with his team to strategically meet sales goals, oversee marketing effortsÊand manage the execution of events Ð including the brand-wide Salon Event series.
Recent Salon Events at Andaz West Hollywood include ÒAn Evening with Colette MillerÓ Ð the L.A. street artist behind theÊGlobal Angel Wings Project Ð who installed a custom, music-inspired pair of Andaz West Hollywood wings in the hotel; ÒAndaz (RED) Suite DebutÓ in partnership with the (RED) AIDS organization, Jonathan AdlerÊand Vans; and more.
Mr Rojas started his Hyatt career in 2002 on the operations side, where he served as executive housekeeper at Hyatt Boston Harborside. In 2005, he transitioned into sales world, and worked his way through the ranks until he was promoted to director of sales and marketing at Andaz Savannah (Ga.) in 2015.
ÒThe Andaz brand means something very special to me,Ó said Mr Rojas in a statement. ÒI am very passionate about bringing local culture into the hotel so that guests can experience the true nature of the neighborhood and what our brand stands for, and I look forward to embracing the rich culture of West Hollywood and Los Angeles at Andaz West Hollywood.Ó
Formerly known as the Riot House, the Andaz West HollywoodÊÐ then called Continental Hyatt House and later the Hyatt on Sunset Ð served as the home of some of rock-and-roll’s most memorable tales by being the choice hotel for rock legends including Led Zeppelin, The Rolling Stones, The Who, Duran Duran, The DoorsÊand more. Rebranded as an Andaz Ð Hyatt’s lifestyle collection – in 2009, the hotel has 239 guestrooms, including 20 suitesÊand views of the Hollywood Hills on one side and the Sunset Strip and Downtown Los Angeles on the other.
The Andaz West Hollywood also offers professional party and event planning, weekly rooftop music and entertainmentÊand fitness programs such as the one-hour ÒYoga with a ViewÓ class set against the panoramic views of the city. Event venues on the property include the highest rooftop pool in Los Angeles, theÊRiot House restaurantÊand cocktail parties known as Salon Events.
