W San Francisco is excited to announce the appointment of Camila Frederico as the hotel’s new Director of Operations. A seasoned hospitality leader, Ms Frederico brings 12 years of valuable experience to her new at the W San Francisco, where she will be focusing on guest satisfaction while developing new strategies to increase the hotel’s operational efficiency, employee engagement and productive working environments. In her new role, she will manage the day-to-day operations of the property, overseeing staff, food and beverage service, housekeeping, guest services and welcome office.
Ms Frederico began her hospitality career in 2004 at The Ritz-Carlton in Phoenix Arizona as The Meetings and Special Events Coordinator. She was promoted to Associate Director of Meetings and Specials Events and spent ten years at the property in Phoenix before moving to The Ritz Carlton, Half Moon Bay to become the Assistant Director of Food & Beverage. She received ÔLeader of Year’ award in 2014 and in 2015 added the role of Rooms Executive to her responsibilities.
Originally from Brazil, Ms Frederico has great passion for the hospitality industry, which is exemplified in her international experiences and her ability to understand the daily operations on-site. She is the first female to hold this position at W San Francisco, since they opened their doors in 1999. Ms Frederico is a graduate of University Mackenzie, where she earned a bachelor’s degree in economics and completed her master’s degree in journalism at University Casper-Libero.
