Hilton today announced Sumindi Peiris as Vice President of Global Marketing, Luxury and Lifestyle Brands. A senior marketing professional, Ms Peiris brings more than 20 years of international experience to the role, where she will lead all luxury marketing, digital and public relations initiatives as well as oversee the strategic development of global positioning for Waldorf Astoria Hotels & Resorts and Canopy by Hilton.
ÒWe are thrilled that Sumindi has joined our brands, supporting our journey of becoming the fastest growing, most innovative luxury hotel brands in the world,Ó said John Vanderslice, Global Head, Luxury and Lifestyle Brands, Hilton. ÒHer track record of success showcases a proven ability to create meaningful and unique experiences for the luxury consumer. We are confident she will serve as an invaluable resource and addition to our team.
Prior to joining Hilton, Ms Peiris most recently served as Vice President, Global Director Johnnie Walker Reserve in Singapore. During her tenure with the brand, Ms Peiris successfully launched global campaigns centered on storytelling, experiential programs and influencer advocacy using multi-media, digital platforms to expand awareness and strengthen the luxury portfolio globally.
“Sumindi brings a deep understanding of global luxury brands and a creative mindset that has produced impactful campaigns,” said Geraldine Calpin, Chief Marketing Officer, Hilton. “We are confident that her leadership will play an integral role in developing purposeful strategies as we continue to build the industry’s strongest global marketing team.Ó
Ms Peiris brings strong brand management capabilities with her international career in FMCG at Unilever to luxury spirits marketing at LVMH.
Fluent in both English and Sinhalese, Ms Peiris recently returned to the United States after living abroad in Singapore for three years. She received her bachelor’s degree in international business management from Franklin University in Lugano, Switzerland, and earned her international MBA from Long Island University.