Jorge Herrera, Unlimited Vacation Club (UVC) by AMResorts Managing Director, presented the successful project titled “Unlimited Vacation Club, A New Business Model” at the Miguel Alemán XXVII Tourism Conference. Following Herrera’s lecture, he received the prestigious Miguel Alemán Valdés Award for Tourism Excellence.
Named after Mexico’s President from 1946 to 1952, the Miguel Alemán Valdés Award for Tourism Excellence was created in 1989 to recognize distinguished professionals who have significantly impacted tourism in Mexico. The Miguel Alemán Foundation was established to promote the development of tourism in the country and invites prominent influencers to speak on the projects that have advanced the industry.
With over 30 years of experience in the tourism industry, Jorge Herrera served as an advisor to the Under-Secretaries of Planning and Operations at Mexico’s Ministry of Tourism. Herrera has also held the title of General Director for properties in Mexico, Central America, and the Caribbean. In 2016, Jorge Herrera was elected President of the National Council of AMDETUR for the Mexican Resort Development Association. AMDETUR is an industry leading association devoted to the progression of Mexico’s tourism.
UVC has grown to an impressive 50,000 members since its launch in October 2010. Hererra has successfully contributed to the growth of UVC’s membership base by building partnerships over the years with the industry’s top travel partners, including I.C.E. Gallery, RCI and Hertz in Mexico. With the wide range of benefits that the club offers, they have been able to turn loyal AMResorts travelers into lifelong UVC members.
Jorge’s celebrated award, position as President of AMDETUR, and support from UVC is sure to lead a prominent year of success for both Herrera and the fast-growing luxury vacation club. While AMResorts plans to open over 60 years by the end of 2018 in 8 countries, UVC aims to double their membership database.
