Luke Benbow appointed GM of Centara Sandy Beach Non Nuoc Resort Danang - Insights

Luke Benbow appointed GM of Centara Sandy Beach Non Nuoc Resort Danang

Luke Benbow
Luke Benbow

Centara Sandy Beach Non Nuoc Resort Danang, Vietnam has just expanded its staff with the addition of Mr. Luke Benbow. Luke first joined Centara Hotels & Resorts in 2010 as a Residence Manager at Centara Grand Beach Resort & Villas Krabi before being promoted to General Manager in 2011 to take responsibility for the pre-opening of Centara Nova Spa & Hotel Pattaya. Benbow had previously worked at the former Bhunhari Spa Resort & Villas Samui, a Centara resort as well as at the former Centara Paritya Resort & Villas Koh Pha-Ngan in the position of General Manager. Prior to his arrival at Centara Hotels & Resorts, Mr. Benbow worked as General Manager at Wyndham Sea Pearl Resort Phuket.

Mr. Benbow says of his appointment, “I am extremely pleased to be joining an industry leader such as Centara this year – I expect the job to be a huge challenge but a great deal of fun.”

Da Nang itself is poised to attract many more visitors, with tourist growth in the region ever-increasing. The area is expected to attract growing numbers of international tourists, while accommodation remains a medley of hostels, family – friendly budget hotels and resorts, but more and more international brands are registering interest in Vietnam’s tranquil beach areas. Da Nang is one of vast natural beauty, and still largely unimpacted by runaway development.

Non Nuoc Beach itself is adjacent to both mountains and the resort itself is very close to heritage sites such as Hoi An, My Son Holy Land and to the scenic beauties of Marble Mountain, as well as to a variety of international golf courses. The attractive beach directly in front of the resort appeals to visitors who wish to enjoy water sports including surfing, body boarding, windsurfing, jet skiing and kayaking. Plus, at the Resort, there are also two swimming pools; the main pool on the beachfront and a second set in the gardens.

Thirayuth Chirathivat, Chief Executive Officer (CEO) of Centara Hospitality International said, “I offer my congratulations to Mr. Luke on his new assignment in Vietnam and am confident he will oversee a harmonious period of expansion for our brand as the tourism offerings in this beautiful spot continue to grow.”

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