Gerry Chase, president and COO of New Castle Hotels & Resorts, a third-party management company and hotel developer, has announced the promotion of Don Urbahn to vice president of sales and revenue management for the company’s growing portfolio of hotels in the US and Canada.
Urbahn joined the company in 1999 as a general manager and in 2007 was promoted to corporate director, a position he held until 2011 when he was promoted to vice president of revenue management. Prior to joining New Castle, Urbahn was a general manager with Vista Host Hotel Group.
“Don’s revenue management expertise has driven our hotels to the top of the market everywhere we operate,” said Chase. “His ability to mesh the art and science of this critical discipline, and mentor others in the field will make him a terrific leader of our sales effort. He is masterful in developing and executing the right strategy for any given market and any time period.”
“Meeting an owner’s financial goals is a responsibility we take very seriously and a well-thought out, strategic revenue management strategy is the crucial first step in that process,” said Urbahn. “I feel certain that my in-depth knowledge of each hotel’s market and opportunities will go a long way toward informing aggressive sales plans that make meaningful contributions to the overall performance of the asset.”
