Jennifer Cole promoted to Area Director of Sales for Provenance Hotels

Fresh on the heels of announcing the upcoming fall 2016 opening of Hotel Theodore in Seattle, Provenance Hotels is adding strength to its Seattle area executive team. The Portland-based owner and operator of lifestyle hotels has announced the promotion of Jennifer Cole to the role of Area Director of Sales for the company’s boutique Seattle properties.

Jennifer Cole
Jennifer Cole

“Our success is rooted in recruiting and recognizing dynamic, forward thinking leaders who can lead our teams and help us define, develop and launch new hotels,” said Bashar Wali, President of Provenance Hotels. “Excitement is high around the debut of Hotel Theodore and I have the utmost confidence in Jennifer’s ability to ensure a smooth and memorable opening while overseeing the continued success of Hotel Max, a hotel that has always embraced the creative character of Seattle.”

Jennifer Cole began her hospitality career in guest services and operations at the Canary Hotel followed by Bacara Resort & Spa in Santa Barbara before stepping into sales with a position as Corporate Sales Manager at the Inn at the Fifth in Eugene, the home of her alma mater, the University of Oregon.

She joined Provenance Hotels in 2013 as Business Travel Sales Manager for Hotel Max where she exceeded revenue goals, grew market share and exemplified superb leadership skills. When Provenance Hotels acquired Seattle’s Roosevelt Hotel, Cole was promoted to Complex Business Travel Sales Manager overseeing both properties. As Area Director of Sales for Provenance Hotels, she will tap into her keen understanding of Seattle’s competitive hotel market and lead the sales team that will champion the company’s continued sales and marketing efforts for the two Seattle hotels.

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