To further strengthen its brand and customer offering, Scandic has recruited Frippe Stenberg to the newly created position of Vice President Brand & Guest Journey. He assumes command for the continued development of Scandic’s brand platform, customer offering, and innovation of digital channels and experiences.
Frippe Stenberg has experience in both traditional and digital marketing, most recently from his position as CEO of the media agency Vizeum Sverige AB. Prior to this, he was Head of Marketing at Tele 2 in Sweden, as well as having held senior management positions and other senior positions at Svenska Spel, Storåkers, McCann and ANR BBDO.
“Scandic is the Nordic region’s strongest hotel brand. By recruiting Frippe Stenberg, we will strengthen our ability to further develop our brand and customer offering, particularly in the digital arena, which is increasing in importance for the overall experience of our guests,” says Thomas Engelhart, Chief Commercial Officer at Scandic.
“Scandic is a trustworthy brand and has enjoyed an exciting brand journey. I have been following the company’s growth in recent years and it will be great to have the chance to continue developing its brand, offering and the ever-important customer journey together with the team at Scandic,” says Frippe Stenberg.
