With the historic clubhouse of another era at its heart, a new, distinctly modern landmark is emerging from a pristine beach and lush gardens at the new Four Seasons Hotel at The Surf Club, Surfside, Florida. At the same time, a team of carefully selected people who will bring the storied landmark into a bright new age is being assembled by Reed Kandalaft, recently appointed General Manager of the brand’s fourth location in the state.
“Reed is the ideal person to lead the team who will welcome back the world’s most discerning guests to this extraordinary property,” says Chris Hart, Four Seasons President Hotel Operations in the Americas. “His dedication to providing thoughtfully personalised service to each and every one of his guests mirrors the original vision of the Surf Club, and the quality and excellence that defines the Four Seasons brand.”
Kandalaft was most recently Hotel Manager at Four Seasons Hotel Los Angeles at Beverly Hills, affectionately known in the entertainment industry as “Hollywood’s living room.” His first position with the company was at Four Seasons Resort Hualalai. Returning to Florida, where he attended university and his hospitality career began, brings together both the past and future for Kandalaft in his first assignment as a Four Seasons General Manager.
“Historically, The Surf Club was a lavish social gathering place, and with each day, one can already get a sense of how it will be once again,” says Kandalaft. The old glamour of The Surf Club will also be part of the property’s culture: “Our service style will mirror the grand lifestyle of the 1930s perfected by our Four Seasons standards. I’m looking forward to welcoming our guests, exceeding their every expectation, and starting a new chapter for The Surf Club, and for Four Seasons.”