Max Schroeder has been named general manager and Craig Barkdull, director of sales and marketing of Quail Lodge & Golf Club. Kai Lermen joins as assistant general manager/clubhouse manager at Carmel Valley’s hotel and golf destination, effective April 1, 2016.
In Schroeder’s new role, he will be responsible for overseeing the hotel, maximizing revenue and managing sales activities as well as ensuring all employee and guest satisfaction. He will report directly to Regional Vice President Maria Razumich-Zec of The Peninsula Hotels. Lermen will be responsible for overseeing Quail Lodge’s overall culinary efforts and golf initiatives in conjunction with KemperSports Management. As director of sales and marketing, Barkdull will be overseeing all sales and marketing initiatives for the lodge. He will continue to focus on growing all aspects of the property, focusing on leisure travel, golf, group and events business.
“Max, Kai and Craig have all played vital roles on the Quail Lodge team during, and since the re-opening, and have demonstrated exceptional leadership that we are confident will bring ongoing success to the resort,” says Maria Razumich-Zec, regional vice president of The Peninsula Hotels. “We are thrilled to announce these promotions and to see the continuous growth of three of our team members here at The Peninsula Hotels and Quail Lodge.”
Schroeder helped to spearhead the re-opening of Quail Lodge in 2013 following a $28 million renovation and more recently, the re-opening of the 18-hole Robert Muir Graves-designed golf course last summer. He brings more than 20 years of experience to Quail Lodge, having worked for notable brands worldwide, including The Peninsula Hotels, Trump International Hotel & Tower, Le Meridien Chicago and Jumierah Hotels & Resorts. Schroeder joined The Peninsula Hotels brand in January 2010 as a Director of Corporate Sales at The Peninsula Chicago. He moved to Quail Lodge & Golf Club in October 2012 as the director of sales & marketing and was promoted soon thereafter to assistant general manager/ director of sales & marketing in October 2014. Schroeder currently serves as the assistant general manager/director of sales and marketing.
Kai Lermen comes to Quail Lodge from The Peninsula Hotels team, most recently working at The Peninsula Chicago, where he served as director of food and beverage. Lermen was a part of the team that re-opened Quail Lodge in 2013 during the resort renovation and has played an integral part in The Peninsula Signature Events for The Quail, A Motorsports Gathering. Working with The Peninsula Chicago for the past seven years has afforded Lermen the expertise to lead the property’s food and beverage programming.
Craig Barkdull joined Quail Lodge & Golf Club as the Marketing Manager in December 2012. With more than seven years of experience in marketing and branding small businesses, Barkdull’s role was to oversee the re-branding of the property while enhancing the marketing efforts of the existing departments. Soon thereafter, in October 2014, he was promoted to Marketing and Sponsorship Sales Director, the position in which he currently serves. Barkdull holds an MBA in marketing from Chapman University and a dual-bachelor’s degree in advertising, electronic media and film from Northern Arizona University.