In an effort to further support its expansion in North and Latin America, Room Mate Hotels has appointed Felip Boyero Managing Director of the Americas and launched its first headquarters for the region in Miami, FL.
In this newly created role, Boyero will lead Room Mate Hotels’ expansion into new markets including Los Angeles, Chicago, San Francisco and Boston, while further developing the brand’s infrastructure in destinations where it is already present including New York City, Miami and Mexico City.
“2016 will be an important year of growth for the Room Mate Hotels brand in North and Latin America,” said Enrique “Kike” Sarasola, Founder and President of Room Mate Hotels. “We’re confident that Felip will serve as an energetic and dynamic leader as we introduce the Room Mate Hotels experience to these exciting markets and continue leading the evolution of hospitality by delivering guests with unconventional experiences in centralized locations.”
Before joining Room Mate Hotels, Boyero led the sales management team for US and South America at the Spanish airline Air Europa. Boyero has also served as General Manager for The Netherlands region for Meliá Hotels International, and contracted U.S. hotels for travel agencies and tour operators at SEE USA Tours.
Room Mate Hotels has appointed additional new hires in the Madrid headquarters including Víctor Fernández-Cintrano, formerly Managing Director for the brand, as CEO of Room Mate Hotels; Manuel Fernández-Marcote, formerly VP of Finances at NH Hotel Group, as Finances Director; and Roberto Sánchez, formerly General Manager at Grey Group Spain, as General Manager Corporate Strategy and Brands.
Room Mate Hotels has rapid global expansion plans for 2016, with 10 new hotels planned for destinations including Milan, Rotterdam, Paris, Istanbul, Barcelona and Madrid, among others. These additions will bring the total number of hotel rooms within the brand to over 4,000.
Room Mate Hotels was founded by Spanish entrepreneur Enrique “Kike” Sarasola whose vision was to create affordable, welcoming, design-centric hotels in the hearts of major cities around the world. All Room Mate Hotels offer complimentary Wi-Fi inside and outside the hotel, daily breakfast until noon, exceptional service, and the comforts and warmth of home.
