Reinforcing its strong commitment and focus on building enhanced brands, Wyndham Hotel Group has announced the appointment of Lisa Borromeo Checchio as vice president, brand marketing. Checchio joins the world’s largest hotel company from JetBlue Airways where she helped lead JetBlue’s marketing and advertising including the launch of its award-winning “Air on the Side of Humanity” campaign and the airline’s premium product, Mint.
“Across all of our brands we are seeing tremendous growth, and it’s paramount that our franchisees, hotel owners, and guests understand and experience each brand’s unique promise, especially as they evolve with the changing demands of travelers today,” said Josh Lesnick, executive vice president and chief marketing officer at Wyndham Hotel Group. “Lisa’s track record and passion in helping to build JetBlue into a beloved world-class brand will be invaluable to our entire organization as we work to enhance some of the most iconic and treasured brands in the hotel industry represented by nearly 7,700 hotels around the world.”
Checchio will be responsible for overseeing the brand marketing strategy that will reinvigorate and grow Wyndham Hotel Group’s brands across all channels and define memorable guest brand experiences and marketing programs that help to generate revenue and build engagement. She will help guide WHG’s brand repositioning project working with brand strategy, design, and experience firm Siegel+Gale, which will more clearly define the positioning and core value propositions of each of the company’s 15 brands to help align and set the strategic direction of the portfolio.
Checchio spent 11 years at JetBlue where she oversaw strategy and execution of marketing programs in addition to leading advertising, brand communications and design, sponsorships, consumer promotions, branded content, regional marketing and buzz programs. Prior to JetBlue, Checchio worked in account management at Sports+Plus in Bethesda, Md. She achieved her Bachelor of Arts in Economics from George Washington University. Checchio will be based at Wyndham Worldwide’s headquarters in Parsippany, N.J.
