The William Vale, the 21-story hotel rising in Brooklyn’s dynamic Williamsburg neighborhood, has announced the appointment of Mark Speranza as Director of Sales and Marketing for the hotel located on 55 Wythe Avenue. Speranza, an accomplished hospitality executive with nearly 20 years of New York-based experience, will oversee the hotel’s sales team, determine strategy alongside the general manager and maximize sales activities for the hotel.
“I’m looking forward to making my first move out of Manhattan, as Brooklyn is becoming the hot destination for international tourists and local New Yorkers to experience the best in hospitality, entertainment, shopping and dining,” said Mark Speranza Director of Sales and Marketing with The William Vale. “I’m also delighted to be part of such an exciting and ground breaking project. The William Vale is raising the bar in terms of overall development and offerings. It’s a project that represents the next wave of tourism taking place in Brooklyn.”
Speranza brings more than nearly two decades of New York-based experience including senior leadership positions with Millennium Hotels, IHG, Mandarin Oriental and Regent International. From 2009 to 2013, Mark served as the Director of Sales and Marketing at the InterContinental New York Barclay, reinvigorating the corporate-owned hotel to record levels of performance and profitability. Most recently, Speranza served as the Director of Memberships with Club Quarters, where he managed a cohesive team within the organization that offers 17 full-service hotels with membership benefits.
“Mark’s background, expertise and involvement within New York will be the driving forces behind our sales team,” said Sébastien Maingourd, General Manager of The William Vale. “His guidance and sales direction will be paramount in The William Vale’s success, not only as it prepares for opening, but also as the hotel becomes an active member in the local Brooklyn community.”
As well, his experience includes grand opening expertise, specifically at the Regent Wall Street in Manhattan’s revitalized Financial District. Additionally, Speranza has managed sales teams from five to 20 members, covered domestic and international territories and developed key strategic partnerships with like-minded brands.
Speranza received a Bachelor of Science in Business Administration and Management from Pace University. He resides in Westchester with his wife and two daughters, and is active in local fund raising, youth coaching and classic car events.