Hard Rock International has announced the appointment of industry veteran, Leong Wy Joon, as SVP of Hotel Development for Asia and India.
Leong’s appointment is a strategic move designed to continue momentum behind the hotel brand’s global development plans. In this new position, Leong will be responsible for securing new development opportunities, working with development partners and growing the Hard Rock Hotel brand footprint in the Asia and India regions.
Leong is recognized for most recently serving as executive director for Berjaya Land – a publicly listed property conglomerate. During his tenure with Berjaya, Leong spearheaded the company’s hotel division, where he was responsible for the operations and profitability of various hotels and resorts throughout Malaysia, Vietnam, Seychelles, Sri Lanka, Philippines and the UK. Additionally, he also led the development of the Group’s branded hotels & residences (the most recent being the Four Seasons Hotel Kyoto) globally, as well as the implementation of lifestyle products and asset management strategies.
“Leong is a seasoned executive with a proven track record of successful acquisitions, developments and the implementation of effective marketing, as well as operational strategies that have resulted in exponential growth in profitability,” says Marco Roca, chief development officer for Hard Rock International. “We are confident that his background in all areas of the hospitality industry and finance makes him a seamless fit for this position and we look forward to seeing our business continue to grow under his leadership.”
