Choice Hotels Australasia has appointed Matt Taylor as General Manager Marketing following his significant contribution to the company during a period of growth.
Trent Fraser, Choice’s CEO, said Taylor has been integral in leading the strategic marketing direction for Choice Hotels across Australasia, and as a result of his management and marketing initiatives, the company has experienced significant increases in brand awareness, consumer engagement and bottom line growth.
“Matt has done a terrific job in leading the business, achieving strong results and implementing innovative initiatives for our franchisee network over the last few years but especially over the past 12 months,” said Fraser.
Having built a career in retail and tourism, Taylor’s experience has provided a solid foundation for Choice Hotels since he joined in 2012.
In his time at Choice, Taylor has led the implementation of many digital, online and social strategies for the brand. In 2015, the Choice Hotels’ Marketing team launched the local area marketing kit (LAMkit), a cloud-based platform which allows franchisees to create their own marketing collateral and stationery remotely. The portal then links directly to printers and digital advertising systems to make the process easy for franchisees.
Sponsorship has been a significant focus for Taylor, including establishing partnerships with the PGA of Australia, New Zealand Golf, Australian Cricketers Association, New Zealand Cricket Players Association and charity partners Cystic Fibrosis New Zealand and Kids Under Cover.
Before commencing his role with Choice Hotels, Taylor began his career with PETstock, where over a seven year period he built his way up to General Manager Marketing, before holding positions with Crazy Johns as the National Marketing and Communications Manager and Global Retail Brands as the National Marketing Manager.
Choice Hotels Australasia has more than 270 hotels across Australia, New Zealand and Singapore. For more information go to www.choicehotels.com.au
