Hotel Internet Services (HIS) has announced the appointment of Internet marketing specialist Lawrence Jaffe as Marketing Director. Mr. Jaffe has been actively working online since the early 90’s having built hundreds of web sites and posting thousands of social commentaries. As Jaffe aptly puts it – “I live on the Internet. I don’t need any other address.”
HIS President Gary Patrick was quoted as saying the following about the Jaffe hire: “We are very excited to bring Larry on-board. He has many years of technological marketing experience, public relations and social media experience to help HIS get its products well-known and positioned in the various marketplaces where we do business.”
Most recently, Jaffe has spent the past several years working in the computer security software industry with stints at Panda Software and Sunbelt (GFI). He will be developing and executing marketing campaigns to engage the public on the various Hotel Internet Services products and services including BeyondTV and Fusion Gateways. Jaffe’s duties include the various marketing tools from social media to public relations and web content. In addition to his marketing entrepreneurship, Jaffe is a published author and poet with five books, as well as numerous articles and stories.
When asked why he decided to join HIS, Jaffe replied. “HIS is a company with a very bright future. We live in a connected world and HIS is doing the connecting. Gary Patrick has put together a great team and I wanted to be part of it.”
