Maxime Cormier has been appointed regional spa director by Rosewood Hotels & Resorts and spa director at Rosewood Sand Hill in Menlo Park, California. Maxime is the first regional spa director for the ultra-luxury hotel group.
In his new role as regional spa director, Maxime will help to guide the overall vision for Rosewood’s signature Sense® spas at five Rosewood properties including Rosewood Sand Hill, Rosewood Hotel Georgia, Rosewood CordeValle, Rosewood Mayakoba and Las Ventanas al Paraiso, A Rosewood Resort.
Additionally, as spa director of the award winning Sense® spa at Rosewood Sand Hill, Maxime will bring an even greater focus to Rosewood’s A Sense of Place® philosophy. He has already begun developing innovative treatments that include an increased emphasis on technology and new therapeutic fusion massage techniques that are tailored to the specific needs of the Silicon Valley clientele.
“Maxime has a strong vision for Sense spa and a keen understanding of the authentic, indigenous treatments that appeal to today’s affluent travelers,” says Radha Arora, president of Rosewood Hotels & Resorts. “His innovative approach to the concept of wellness will be a great asset to Rosewood Sand Hill and to the company as a whole.”
Prior to his new position with Rosewood, Maxime was spa director at the Spa at Las Ventanas. Previously, Maxime was spa director at the Kinan Spa at Maroma Resort & Spa in Riviera Maya. During his three-year tenure, Kinan Spa was voted the #1 Spa in Mexico and Latin America by Condé Nast Traveler each year. He has also served as spa director at the Mayan Palace in Riviera Maya, the Willow Stream Spa at Fairmont Le Montreux Palace in Switzerland, and the Willow Stream Spa at the Fairmont Mayakoba.
