The Park Hotels, pioneers of luxury boutique hotels in India, has announced the launch of the first property in its design-forward brand ‘Zone by The Park’ in Coimbatore. Zone Coimbatore heralds the start of a new level of design hotels in the mid-market Indian hospitality sector, following on from the rising stock of quality mid-market offerings in the west.
As a part of the brand’s expansion plans, the second property of ‘Zone by The Park’ is slated to launch in Jaipur (Rajasthan) later on in January 2015 and the third property in Mahabalipuram. Further, properties will open in OMR, Chennai and Raipur (Chhattisgarh) in 2015.
Priya Paul, Chairperson of The Park Hotels, has overseen the design of the hotels, working in conjunction with award-winning architects firm Project Orange. The new hotels will be the starting points to enjoy India’s lesser known cities and become a hub of social interactivity for modern business and leisure travellers.
Speaking of the launch, Priya Paul, Chairperson, Apeejay Surrendra Park hotels Ltd. said, “Over the years we have noticed a growing demand for a new kind of a hotel, for a new kind of traveller, someone who is moving up the ladder and is at ease with themselves. Leveraging this opportunity, we have created a mid-segment ‘design- conscious, price conscious brand’.
“We are delighted to launch the first property of ‘Zone by The Park’ in Coimbatore, which will cater to its design conscious customers. Our vision is to have a slice of The Park in every city people travel to.”
Mr. Vijay Dewan, Managing Director, Apeejay Surrendra Park Hotels Ltd. said, “Zone by The Park has been created as a place that is always on the move, is quick and efficient in its service to cater to the needs of its target audience.
“A managed property, ‘Zone by The Park’ at Coimbatore has 56 rooms at an average rate of £90 per night. Coimbatore is an emerging tourist destination attracting both modern and leisure travellers. We are confident that Zone by The Park will appeal to the consumers here and add value to their experience.”
The brand ‘Zone by The Park’ is envisioned as a social catalyst and is much more than a hotel. Drawing from The Park Hotels’ strong emphasis on design, the concept sees interactive and buzzing open plan spaces, allowing different ‘zones’ to sit next to each other in an informal way. Notably, the public areas are inspired by the traditional market bazaar – a place where people meet and engage in a friendly and informal atmosphere. With relaxed, un-boxy spaces, playful interiors, multifunctional spaces, great restaurants, bars and vibrant nightlife it is a place where people can make new connections, refresh and recharge themselves.
A free flowing world cuisine experience just off the lobby with multiple service points, formats and innovative multi-pricing options will give guests the Bazaar experience. Unusually for India, the meeting zones will be like creative studios for inspiring and quirky ideas instead of formal office space. An open plan area that can be re-arranged for private events; a bulletin that connects the guests with the city’s action; gaming consoles and ‘The Zone Auto’ and an Express Spa are few attractions of this property.
