GuestDriven, a leading hospitality mobile solution provider, hasw launched Mobile Check-In and Upgrades through its new GuestDriven Express mobile web service. GuestDriven Express requires no downloads and provides hotel guests with the ability to check-in up to 24-hours before arrival, upgrade rooms, access a host of personalized upsell promotions on amenities, check-out or instant message front-desk personnel all from a mobile device or desktop computer.
“GuestDriven Express helps hotels offer mobile check-in and upgrades to meet the demand for a personalized mobile guest experience and increased RevPAR (revenue per available room). Hotels now more then ever need to provide next level services to their guests with touch points to attracting and retaining those guests,” said Anthony Zebrowski-Rubin, Co-founder and CEO of GuestDriven. “Mobile is the most personalized consumer technology we have ever had, and therefore a direct path to the customer. To better serve today’s traveler, mobile engagement is not an option – it’s a must.”
Mobile check-in will over take majority of guest check-ins by 2017
With mobile travel sales in the U.S. slated to reach $26 billion this year and $55.47 billion by 2017 according to eMarketer, there is a big opportunity on the table for hoteliers to market and reach customers in a more convenient, direct and cost-effective way. According to the Hospitality Asset Managers Association (HAMA), 65.8 percent of hoteliers predict mobile check-in to be the norm in three years. Nearly half of all hotel guests are under the age of 36 and 97 percent of them carry a smartphone. GuestDriven is helping hotels capitalize on this shift in the market by providing a mobile check-in and upgrade technology to allow them to engage with guests via mobile devices in order to create stronger customer relationships, build brand advocacy and drive revenue.
How it works
Guests receive an email notification that they can perform a mobile check-in 24 hours prior to arrival and, from a personalized mobile landing page, can confirm time of arrival and choose from available upgrade inventory, add-ons, special offers, or amenities offered by the property and start personalizing their experience before they check-in.
Benefits for the consumer
- Convenient check-in or check-out anytime or anywhere while on the road
- Room upgrades at affordable prices
- New channel to receive pre-arrival perks such as free Wi-Fi, discounted breakfast, spa promotions, etc.
- Improved communication, giving consumers 24-hour access to front desk through instant messaging
Benefits for the independent hotel
- Automation of the room upsell process
- Increase RevPAR
- Merchandising of add-ons prior to guest arrival
- Empowers guest engagement and one-to-one relationships
- Better understanding of guest preferences based on aggregated social data & guest criteria
- Moves hotel staff to focus on attending to guests’ needs rather than spending time on room check-in, check-out and selling upgrades
To learn more about GD Express, contact GuestDriven at express@guestdriven.com.
