Alsol Hotels & Resorts has appointed Richard Rodriguez as Vice President of Sales and Marketing and Theresa Calcos as Special Events Director for the Cancun-based hotel and resort operator.
As Vice President of Sales and Marketing, Rodriguez will oversee the company’s tour operator accounts in the U.S. and Canada for the entire brand, which includes five-star properties Sanctuary Cap Cana by Alsol, Alsol Luxury Village and Alsol del Mar in the exclusive community of Cap Cana, All Ritmo Cancun Resort and Waterpark in Cancun, and the soon-to-open Alsol Tiara collection.
Rodriguez will focus on sales and marketing strategies with the goal of increasing sales through innovative marketing initiatives and promotions.
“Richard’s wealth of experience and customer-driven approach will be integral for the continued growth of Alsol,” said managing director Carlos del Pino. “With his fresh perspective and keen eye for successful sales strategies, Richard will catapult Alsol’s reach and visibility to international levels.”
Rodriguez has specialized in sales and marketing for more than 30 years and has held positions with luxury hotels across the United States, including Conrad Hotels, Karisma Hotels and Resorts and Occidental Hotels & Resorts, with which he most recently held the post ofVice President of Sales and Marketing, overseeing the efforts and performance of 13 resorts across the Caribbean, Mexico, Costa Rica and Colombia.
Calcos joins Alsol with almost 20 years of experience in marketing, product development, promotion and special event group planning, specifically in the destination events travel market.
A native of Ontario, Canada, Calcos most recently used her skillset to open her own business, Theresa Calcos Events. She previously spent five years as the destination romance manager for North America and Central America for Sol Melia – Paradisus Resorts, where she was an integral part of the development and success of its wedding program.
Her role at Alsol will encompass creating, implementing and promoting the brand’s new Weddings and Honeymoons by Alsol, involving the “Exceptional Life Event” program, ranging from weddings and anniversaries to birthdays and other special occasions, and the “Event Concierge,” an elite program allowing engaged couples to have an exceptionally unique, stress free and personalized planning experience.
In addition to romance leisure travelers and special event groups, Calcos will work with travel agents and tour operators to educate, promote and support the program through webinars, trade shows and specialized FAM trips.
