Looking to get a peek inside Virgin Hotels? The four-star lifestyle brand has launched its website and introduced, in true Virgin fashion, an animated video, highlighting traveler pain points and demonstrating in stark contrast the ways Virgin Hotels will eliminate those frustrations.
Guests can now make reservations at virginhotels.com for stays starting January 15, 2015. The website uses responsive web design, creating an optimal user experience that’s interactive, content rich and sparks curiosity. Whether guests are browsing the website using their desktop, smart phone or tablet, the site is tailored to the device, making all the important information easy to reach.
“Our goal in the creation of Virgin Hotel’s website was to clearly differentiate the entire experience from what typical hotel websites have been offering up, while also improving upon ease of use,” said Doug Carrillo, vice president of sales & marketing for Virgin Hotels. “Guests will no longer have to sift through unnecessary or irrelevant information. The site will show exactly what guests want to know and helps them find it effortlessly.”
Virgin Hotels takes viewers on a playful and humorous journey, illustrating guest obstacles and how the new hotel brand will lead the charge by putting guests’ comfort, productivity, pockets and needs as top priority. Through the video, guests will learn about some of the resolutions Virgin Hotels is bringing to the market, including:
- An end to ‘nickel and diming.’ Free Wi-Fi with no bandwidth restrictions, street level minibar pricing and no hidden fees at check-out
- A pied-a-terre style room that’s divided into two chambers allowing for maximum privacy and function
- An app* that controls the room environment, entertainment, service and check-in/out
- Chamber amenities that cater to the female business traveler
“The video goes beyond just a tour of the two chamber concept, it’s our anthem for rebellion in the name of the guest,” said Carrillo. “For too long, guests have put up with hidden or absurd fees for common services, outrageous minibar prices and slow Wi-Fi at ridiculous prices. And they’ve settled for a room that’s focused on form, rather than function. Virgin Hotels is here to change that and set a new standard.”
Virgin Hotels Chicago will be located in the heart of Chicago’s Loop district in the historic Old Dearborn Bank Building at 203 N. Wabash Avenue. The 27-story Art Deco building, a Chicago landmark designed by C.W. and George L. Rapp Architects in 1928, will offer 250 guest rooms, 40 one-bedroom suites and two rock star suites. Additionally, the hotel will feature meeting spaces, restaurants, lounges and other public areas that reflect the Virgin brand’s stylish and functional legacy.
*The mobile app is slated to launch in late fall of 2014 and will put guests in the captain’s chair using their personal mobile. Guests will have access via their mobile device to check-in and out of the hotel, order room service, control the TV and room setting, plus much more.
