Novotel North America has announced the promotion of Michael Singer to Area General Manager of all Toronto Novotel hotels. Currently General Manager of Novotel North York and a 25-year veteran of Accor, the world’s leading hotel operator, Singer will oversee all Novotel operations in the Toronto area.
“Michael is an incredibly talented manager and a vital part of our Accor family,” stated Dominique Colliat, Executive Vice President of Accor HotelServices, North & Central America and the Caribbean region. “His sharp business acumen has led to the development and implementation of key strategies that have paved the way for Novotel’s success, and we are confident he will further elevate the brand with his results-driven and forward thinking vision.”
In addition to his role as current General Manager of Novotel North York, Singer will be responsible for the operations of all Novotel Toronto hotels to maximize performance and quality. He will be tasked with creating a strategic plan for market growth in Toronto by implementing cohesive sales, PR, and marketing activities among all properties, while also overseeing F&B profitability and assisting in conceptual culinary developments. Singer will also be charged with monitoring growth of income and improving “flow” through the area hotels, while also assisting individual properties as needed in increasing market share and business stability.
Singer joined Accor in 1988 as General Manager at Novotel Ipswich in the United Kingdom, then proceeded to hold senior-level positions in several locations, including General Manager at Novotel London Heathrow, Novotel Mississauga, and Novotel Toronto Centre.
Born and raised in the United Kingdom, Singer earned a degree in Hotel Management from Henley College of Further Education in Coventry, United Kingdom.
