With the opening of a new ibis Styles in Sao Paulo last August, Accor has just reached the figure of 200 hotels in Brazil, reinforcing its position as a market leader.
Caesar Park Rio De Janeiro Ipanema Managed by Sofitel
Present in 84 cities and offering 33.000 accommodations, Brazil is Accor’s third biggest market in the world. In 2014, two new brands have been successfully implemented in the country: Adagio Aparthotels and ibis Styles in the budget category.
Additionally, the Group keeps up with a strong and secured expansion plan to nearly double the size of its operations in the three years to come. By 2018, over 150 new hotels will be inaugurated, representing a 75% increase in the number of rooms.
After major cities, Accor’s ambition is to increase its penetration in secondary and tertiary cities that are currently experiencing a moment of economic growth in particular in the South-East. Through hotel franchise model, the Group will mainly develop budget hotels with local partners.
Globally, Accor is a leader of the Latin America hotel sector and will cement its presence with over 20% of its total pipeline secured in the region.
