Two of the world’s most luxurious heritage brands come together from 2 September until 7 October 2014 as The Peninsula Hotels partners with Harrods, London’s most prestigious department store, with a window display featuring the newly opened Peninsula Paris.
The Parisian influence continues into October, with images of the hotel on four giant screens positioned at the various entrances and escalators around the store from 1 to 28 October 2014.
The window, facing Hans Crescent, features a stunning night shot of the hotel, together with six digital windows along the store’s façade showcasing images of the hotel.
The display also showcases 200 suspended crystal “dancing leaves” – miniature versions of those forming the stunning “Dancing Leaves” installation in the Lobby of The Peninsula Paris. (See photos in The Peninsula Paris: sneak peek ahead of its August 1st opening.) Designed to replicate the leaves on the plane trees lining Avenue Kléber, the bespoke chandelier comprises 800 individual, hand-blown crystal leaves, designed and created by the renowned Lasvit atelier in the Czech Republic – the longest and most challenging project ever undertaken by Lasvit.
A QR code on the window display enables viewers to instantly access information on the hotel, together with “Knightsbridge to Kléber” – an exclusive accommodation offer granting a 15% reduction on room rates, a guaranteed upgrade and the celebrated Peninsula Afternoon Tea for two in The Lobby. Valid for stays from 1 October to 30 December 2014, bookings must be made during the window display period.
“This is the first time that The Peninsula Hotels has utilised a window display as an element of our marketing strategy. We wanted to introduce the artisanship and glamour of the newly opened Peninsula Paris in an innovative and engaging way – the crystal leaves forming part of the display are hand-blown miniature versions of the stunning crystal “Dancing Leaves” signature art installation in the Lobby and a core motif throughout the hotel, and we hope that they give a hint of the wonders awaiting guests in Paris”, said Robert Cheng, Vice President Marketing of The Peninsula Hotels.
“As The Peninsula Paris represents our group’s first hotel in Europe, we wanted to ensure that the brand’s presence is reinforced throughout the continent, so London – being the next European destination where we are planning a hotel (having entered into an agreement with Grosvenor to develop a site on Hyde Park Corner) – was the perfect location, and Harrods, with its long history, high visibility and unique positioning, was the perfect partner for us. Lastly of course, we look forward to welcoming Harrods’ customers with this very special offer at The Peninsula Paris. From Harrods, London’s powerhouse of luxury shopping, to Paris, one of the world’s top spots for retail therapy, offering everything from international luxury brands to quaint boutiques, charming stores and more – it’s a serious shopper’s dream!”
Opened on 1 August 2014, The Peninsula Paris sets spectacular new standards in design, luxury and comfort with a meticulously restored and modernised century-old classic building on Avenue Kléber in the heart of the elegant 16th arrondissement, close to the Arc de Triomphe, Champs Elysées and some of the world’s most famous monuments, museums and luxury shopping districts.
The heritage building was formerly one of Paris’ leading “grands hotels” which opened in 1908 at the height of the Belle Epoque, and quickly became one of France’s most celebrated “grands hotels” and Paris’ most glamorous and stylish addresses, welcoming Parisians and visitors from near and far. The Peninsula takes up this challenge once more, celebrating the very best of old and new, and bringing French art de vivre and savoir-faire to new levels.
