Artyzen Hospitality Group, through Artyzen citizenM Asia Limited, is proud to have been awarded the contract by an entity controlled by Alpha Asia Macro Trends Fund II to operate and manage citizenM’s first hotel in Asia Pacific. The Fund is managed by Alpha Investment Partners (Alpha), the property fund management arm of Singapore developer, Keppel Land.
Scheduled to open around the fourth quarter of 2016, the hotel, heralds the entry of the citizenM brand into Asia Pacific and its expansion in the region.
The circa 260-room citizenM hotel is located in Ximending, the colourful retail and entertainment hub that is known as the Harajuku and Shibuya of Taipei. The hotel is easily accessible by public transport and is close to the city’s popular pedestrian mall as well as the Taipei railway station.
Ms Christina Tan, Managing Director of Alpha, said, “We are happy to work with like-minded partners such as Artyzen Hospitality Group, who shares in our vision to provide innovative products and services to meet customers’ needs, and achieving excellent returns for investors and shareholders. citizenM’s hotels have been very well received in other regions and we are excited to partner Artyzen Hospitality Group to bring the brand to Asia Pacific.”
Launched in Amsterdam in 2008, citizenM now operates 7 hotels in cities including London, Paris (pictured) and New York. A further 6 hotels are currently being developed, bringing the global room count to almost 3,000 keys. Dedicated development teams in Europe, North America and Asia Pacific are actively looking for new opportunities with the best partners. Key target cities include the capitals and gateway cities of Europe, North America and Asia. Target projects include new builds, mixed-use developments, conversions and the rebranding of existing hotels. citizenM offers owners and developers a unique value proposition that delivers significantly higher returns by combining (1) upscale hotel performance through successful positioning and effective distribution; (2) high profitability due to an efficient operating model that leverages centralized management, innovative systems and technology; and (3) efficient design and construction solutions, resulting in reduced floor area requirements and reduced development cost, time and risk.
“Establishing our presence across Asia’s gateway cities tops our list of priorities and as we celebrate the signing of the first citizenM hotel in Taipei, we are also setting our sights on keys cities like Shanghai, Beijing, Hong Kong, Singapore, Jakarta and Bangkok. citizenM has proven successful in established markets and we are confident of its success in Asia. We invite property owners and developers to experience the brand’s true potential with us,” said Robbert van der Maas, President, Artyzen Hospitality Group.
Rattan Chadha, Founder, citizenM hotels says “we are extremely excited to enter the Asian market together with our partners Artyzen Hospitality Group, opening our first citizenM hotel in Taipei, a city that reflects the lifestyle and needs of our target audience.”
The name citizenM derives from Mobile Citizens and some of the brand’s signatures include a stylishly designed living room instead of a lobby where guests can check-in and check-out independently at touch-screen terminals, but assistance is also available around the clock from citizenM’s multi-lingual ambassadors. On-site food and beverage offerings are available at canteenM, a 24-hour hotel bar, along with modern contemporary design rooms with a touch-screen MoodPad to control the lighting, temperature, window shades, alarm and television. All rooms have king-sized beds, rain showers and international plug systems.
