William Roam, a new company creating “Made in the USA” personal care products within the hospitality market, is gaining momentum and seeing strong sales since its launch in November of 2013.
“We saw an amazing opportunity to turn the amenity market on its ear, and not just with on-trend designs and stunning products, but being a part of a larger movement to bring manufacturing back to the US,” says Ali Murphy, CEO of William Roam. Historically, the hospitality market has a rich history with offshore partnerships, but during extensive competitive research, William Roam made a conscious choice to develop, create and manufacture products in the USA.
William Roam is the first, and only, amenity company in the hospitality market to offer American-made products, from concept to completion. Some of the largest retailers in the United States have also committed to shuttering offshore partnerships in favor of American manufacturing, as more businesses can balance consumer demand with the massive shift in vendor sourcing and time intensive development phases. “Businesses can affect change within their industry, and once our partners and customers understood what we had created, and why, the response was overwhelming,” said Bryce Lowry, President of William Roam. “The market has been ready, and waiting, for quality American-made amenities.”
Product and availability
William Roam, inspired by the spirit of modern American travel, has three distinct collections all designed, crafted and distributed in America. Each collection speaks to the William Roam manufacturing story, and mirrors the vast, American landscape with purposely chosen extracts and ingredients. A robust product line offers more than 60 SKUs of bath, body and hair products, complete with sundry items for thorough in-room set-ups, various sizes and packaging options, mobile ordering, same day shipping and no minimums.
