Marriott Rewards launches MegaBonus promotional campaign

Marriott Rewards has launched the “Within Your Reach” MegaBonus global promotion, making it even easier for members to earn points toward stays in their dream destinations, merchandise and experiences.

From September 15, 2014 through January 15, 2015, members can earn double bonus points starting with their second paid stay at participating properties and earn up to 25,000 Marriott Rewards bonus points throughout the promotion.

To bring the “Within Your Reach” message to life in a playful, visually inspiring way, Marriott Rewards asked Facebook fans to share some of their favorite, most creative optical illusion photos taken while traveling. After receiving over 700 shots worthy of a double take – from ‘propping up’ famous landmarks to ‘walking on the moon’ – four were selected to be the official imagery for the promotion. A first for Marriott Rewards, the idea to showcase real travelers in the promotional campaign is an outward display of its commitment to the member experience and helping them reach their goals, like using points for a stay in their dream destination, in an easy, engaging way.

Registration is required and must be completed by November 15, 2014. Non-members can also sign up for Marriott Rewards on the MegaBonus site and receive automatic enrollment in the MegaBonus promotion.

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With 15 hotel brands in over 3,800 destinations participating in MegaBonus, members can earn points while traveling worldwide. Participating brands include: EDITION, JW Marriott, Autograph Collection Hotels, Renaissance Hotels, Marriott Hotels, Marriott Vacation Club, Gaylord Hotels, AC Hotels by Marriott, Courtyard by Marriott, Residence Inn by Marriott, SpringHill Suites by Marriott, Fairfield Inn & Suites by Marriott, TownePlace Suites by Marriott, MOXY and The Ritz-Carlton.

In addition to the global promotion, Marriott Rewards is leading innovation for hotel loyalty programs through the launch of FlashPerks, LocalPerks and PlusPoints. The three platforms engage Marriott Rewards members with additional benefits and immediate ways to earn and spend points beyond a hotel stay. FlashPerks gives members the option to redeem points or use cash for limited-time exclusive deals and experience. Through LocalPerks, Marriott Rewards is the first major hotel loyalty program to offer geo-targeted mobile offers for on-property deals. PlusPoints enables members to earn Rewards points instantly through everyday social behaviors, such as tweets, retweets, check in on Facebook and Instagram posts with the hashtag #MRpoints.

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