UAE-headquartered hospitality company, TIME Hotels Management, is continuing its programme of regional expansion, having been awarded the management contract for a luxury five-star property, located 14 kilometres south of Hurghada International Airport, in the upmarket development of Sahl Haseesh, on Egypt’s Red Sea coast.
Constructed by Egyptian developer Prime Estates International, the TIME Renero Resort Azzurra and TIME Suites Azzurra are located within the Azzurra project, itself an integral component of the Sahl Hasheesh development, built by master developer, Egyptian Resorts Company (ERC). Sahl Hasheesh is an up-and-coming master planned beach resort of high-end purpose-built properties, covering 40 million square metres.
“Sahl Haseesh may only be 20 kilometres from Hurghada, but it is worlds apart from its sister resort in terms of quality, luxury, landscaping and its outstanding natural beauty. With a stunning location, the TIME Renero Resort Azzurra and TIME Suites Azzurra are a fabulous addition to our growing portfolio of regional properties, and offers a genuine five-star beachfront lifestyle right in the heart of a glamourous coastal community,” said Mohamed Awadalla, CEO, TIME Hotels.
“Not only does this broaden our reach across the region it also widens the appeal of the TIME brand, adding our first beach resort to our portfolio which will be supported by our new reservations centre in Cairo,” added Awadalla.
The low-rise landscaped hotel, which will open under the TIME Hotels banner later this year in November, offers a total of 87 guestrooms and 110 suites, all of which have panoramic sea views, with the residences comprising a collection of 287 one, two and three-bedroom luxurious homes.
Resort facilities include an All Day Dining and signature restaurant serving traditional and Italian cuisine, a total of seven swimming pools including a children’s pool and playgrounds, a full service spa, state-of-the-art gymnasium, five tanning terraces, a lounge and reading room, a club house and a kids’ club.
The residences range in size from 45 up to 170 square meters, in addition to private villas occupying plots between 600 to 800 square meters; many with their own infinity pools, terraces and private courtyards.
“In effect we will have two operations, one dedicated to the hotel and one assigned to the public areas. The latter will also manage requests from owners or tenants in the residences who may want to take advantage of the five-star hotel service,” said Awadalla.
Besides Egypt Air via Cairo, more than 40 airlines now offer chartered and scheduled flights direct to Hurghada, including Easy Jet from London Gatwick, Air Berlin from many German cities, Aeroflot from Moscow and Jazeera Airways from Kuwait.
“I’m sure Hurghada is also on the radar of regional low cost carriers such as Fly Dubai and Air Arabia, which potentially opens up the resort as an ideal leisure break option for Gulf residents, or an executive MICE destination for UAE companies, which we can market through our Dubai-based sales team,” added Awadalla.
Designed by renowned Egyptian architects, Ramy El Dahan and Italian architect Alfredo Freda, the resort is a unique blend of traditional Egyptian architecture and modern European style, featuring traditional, oriental and contemporary motifs accented with domes, arches, columns and courtyards.
The master planned resort of Sahl Hasheesh is set around a seven-kilometer long sandy bay and offers some of the country’s best diving spots along an 11-kilometre stretch of coastline. Nature lovers can also visit the protected nature reserve of Abu Hasheesh Island, located in the main bay, which boasts a wealth of active marine life and natural reefs.
“With our seven existing locations in the UAE, and new business property in Doha, Qatar, currently under construction, TIME Hotels is fast gaining ground in the region as we get closer to our goal of 11 hotels by 2016,” added Awadalla.
