SPG and Westin show ‘love’ for members with 2014 US Open experiences

Starwood Preferred Guest (SPG), the loyalty program from Starwood Hotels & Resorts Worldwide, is giving members courtside seats to best of tennis with the launch of its 2014 US Open SPG Moments schedule.

Known for providing its members access to some of the most exclusive events around the world, SPG is offering elite US Open packages between August 25 and September 8 at the USTA Billie Jean King National Tennis Center. Members can bid Starpoints on once-in-a-lifetime experiences including luxury suite and courtside seats to key matches, behind-the-scenes tours of Arthur Ashe Stadium, and a private tennis clinic with John and Patrick McEnroe.

In addition, Westin Hotels – official sponsor of the 2014 US Open – will offer exclusive access and giveaways that include a two-night stay at the Westin Grand Central with tickets to the August 30 day session, a five night stay at the Westin Grand Central through Tennis Channel’s US Open Sweepstakes, and a special “Westin Night” on September 2 with Heavenly Bed giveaways accompanied by seat upgrades. Additionally, Westin and SPG will be providing special favors for all SPG Members as part of the SPG Luxury Suite gift bag.

“At SPG, we’re committed to bringing a variety of innovative and unique experiences to our members, which is why working with the USTA for the US Open each year has been a member favorite since the partnership’s inception four years ago,” said Mark Vondrasek, Senior Vice President, Distribution, Loyalty and Partnership Marketing for Starwood. “Through our partnership, we’re offering Moments to our members that they can’t find anywhere else, whether it’s playing with an actual legend like John McEnroe or watching a legend in the making from the comfort of our luxury suite. As the last major tournament of the year for the players and fans, the energy surrounding the entire US Open is palpable, and we’re proud to give our members the opportunity to be a part of that excitement.”

Advertisements
  • eHotelier Essentials Banner

SPG’s Tennis Clinic with John & Patrick McEnroe

SPG is giving members the opportunity to improve their backhand and learn from two masters of the hard court, John and Patrick McEnroe, via a private tennis clinic. Members should prepare themselves for lively commentary as the McEnroe brothers host an SPG Member only clinic. Afterwards, Members will head to the SPG Luxury Suite to watch the women’s singles and men’s doubles finals while enjoying catered food and beverage on September 7.

SPG gives members the “Advantage”

SPG Moments will bring many more unique tennis experiences to SPG Members with packages at the 2014 US Open including the following:

  • Behind-the-Scenes private tour of Arthur Ashe Stadium and US Open Media Center, including interview rooms, player dining areas, and more.
  • Breakfast for two in the Player’s Dining Room at Arthur Ashe Stadium.
  • Courtside seats at matches throughout the tournament in the iconic Arthur Ashe Stadium and Louis Armstrong Stadium.
  • VIP access to watch matches from the SPG Luxury Suite at center court with the finest in catered food and beverages. Attend the post-match press conference with one of the day’s competitors at the press court.
  • One-hour training session with a USTA teaching pro on legendary Arthur Ashe Stadium Court.
  • SPG Booth on-site offering SPG Members special giveaways.
  • SPG Luxury Suite access to watch Annual Arthur Ashe Kids’ Day Presented by Hess at the USTA Billie Jean King National Tennis Center with tennis icons Novak Djokovic and Rafael Nadal along with scheduled performances by an array of musicians.

“Tap Into Luxury”

Whether at home, on the train, or at the US Open, SPG Members can ‘Tap into Luxury’ with SPG’s new online game at spg.com/TapIntoLuxury. From August 25-September 30, members across North America and in the UK can play Tap into Luxury for a chance to win a getaway to one of Starwood’s 1,200 hotels and resorts worldwide as well as instant win prizes including Starpoints and more. SPG Members attending the US Open can stop by the SPG Booth to experience the game firsthand.

Be sure to follow the conversation @SPG for a chance to tweet in and win a pair of courtside seats to the US Open.

For a full list of SPG Moments at the US Open, visit spg.com/USOpen.

eHotelier logo
Airbnb: If small operators can’t beat them, they should consider joining them
eHotelier logo
Ronen Nissenbaum new MD of Waldorf Astoria New York and Towers of the Waldorf Astoria