LONDON—According to STR Global’s Annual Profitability Data for 2013, which covers 50 countries outside North America, Middle East/Africa achieved the strongest growth (+5.4 percent) in gross operating profit per available room (GOPPAR), when measured in U.S. dollars, while Asia Pacific reported a slight decline (-0.5 percent).
Europe reported declines in total revenue per available room (TrevPAR) by 0.6 percent in Euros. However, GOPPAR grew by 1.4 percent in 2013 due to lower departmental and undistributed operating expenses compared to 2012.
“We are pleased to see a growing sample of hotel operators all around the globe willing to share profit and loss data”, said Elizabeth Winkle, managing director of STR Global. “The ability for an operator to analyse their income statement compared to competitive aggregate and market performance provides increased visibility and illustrates opportunities to not only grow revenues but control costs”.
The Annual Profitability Data for 2013 comprises P&L performance for more than 8,000 hotels globally, providing an invaluable strategic source of information and helping industry stakeholders understand profitability market dynamics on a city, country and regional level.
Each report consists of 47 different line items allowing detailed analysis on revenues as well as expenses breakdown such as Food Cost and Payroll by department in terms of ratio to sales, per available room and per occupied room.
By submitting P&L data, hoteliers receive a complimentary benchmarking report in return. For more information about the annual profitability program from STR Global contact us directly at info@strglobal.com
