What the new Facebook layout means for your hotel

10 years ago

Facebook doesn’t shy away from change, and you shouldn’t either! With over 1.3 billion users (Statistic Brain), it’s no wonder that Facebook is constantly trying to better their offerings and maintain a compelling image.

Keep yourself ahead of the game and make your page as optimized as possible for travel shoppers by understanding the new changes:

Streamlined content feed

One of the biggest changes to your Facebook page is how content is presented. In the past, your posts and status updates would be displayed in two columns as users scrolled down, but the new change puts everything into one streamlined column. This straight line of content will make it easier for users to read and consume your posts, photos, and videos.
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The left side of your page holds more information

/></a><span class= facebook-lamplighter-inn-2 This is good news for hoteliers since this change will allow you to quickly communicate more crucial information to travel shoppers who are researching their next trip. You now have the option to showcase your:

Address
Phone number
Hours of operation
Location on a map
Apps
Likes and visits
General hotel information
Photos, videos, and reviews
Posts from other Facebook users to your page
Pages that your page likes

Even though a lot has changed here, you still have some control. You can reorder your sections so they appear higher up in the left hand column. However, you’re unable to reorder the “people” and “about” tabs, but everything else can be shifted around to suit your hotel’s needs.
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Your hotel’s name and industry

Like, follow, and message buttons

Users can also perform other actions, including writing a review or sharing your page, through the drop down menu labeled as “…”

Keep the above in mind when uploading your next cover photo since the photo can now affect the visibility of your hotel’s name. Also, if you create a custom image, try to avoid putting text in the bottom right where it will simply get obscured by the like, follow, and message buttons.
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Information about your ads

You can also access your insights tab (which was also available in the old layout) at the top of your page, allowing you to gain even more detailed information on who your travel shoppers are and what they’re doing!
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Leonardo is a technology and online media company for the global hospitality industry. They provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly.

Matthew Stephens

4653 posts

https://ehotelier.com

eHotelier is the leading eLearning provider for the hotel industry. eCampus provides an industry-leading Learning Management System with an integrated authoring tool and curriculum of industry best-practise courses and certifications. Our curriculum is curated by academics and industry leaders and is recognised globally, with over 200 courses and 15 certifications specifically designed for hospitality professionals and endorsed by The Institute of Hospitality. Hospitality leaders the world over rely on eHotelier to grow their careers, teams and businesses.