Facebook doesn’t shy away from change, and you shouldn’t either! With over 1.3 billion users (Statistic Brain), it’s no wonder that Facebook is constantly trying to better their offerings and maintain a compelling image.
Keep yourself ahead of the game and make your page as optimized as possible for travel shoppers by understanding the new changes:
Streamlined content feed
One of the biggest changes to your Facebook page is how content is presented. In the past, your posts and status updates would be displayed in two columns as users scrolled down, but the new change puts everything into one streamlined column. This straight line of content will make it easier for users to read and consume your posts, photos, and videos.
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This is good news for hoteliers since this change will allow you to quickly communicate more crucial information to travel shoppers who are researching their next trip. You now have the option to showcase your:
- Address
- Phone number
- Hours of operation
- Location on a map
- Apps
- Likes and visits
- General hotel information
- Photos, videos, and reviews
- Posts from other Facebook users to your page
- Pages that your page likes
Even though a lot has changed here, you still have some control. You can reorder your sections so they appear higher up in the left hand column. However, you’re unable to reorder the “people” and “about” tabs, but everything else can be shifted around to suit your hotel’s needs.
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Keep the above in mind when uploading your next cover photo since the photo can now affect the visibility of your hotel’s name. Also, if you create a custom image, try to avoid putting text in the bottom right where it will simply get obscured by the like, follow, and message buttons. You can also access your insights tab (which was also available in the old layout) at the top of your page, allowing you to gain even more detailed information on who your travel shoppers are and what they’re doing!
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?Leonardo
