Four Seasons Hotel Beirut announces the appointment of a new Director of Sales and Marketing, Maha Bourachi.
Maha is a hospitality veteran in the Lebanese market, a recommendation in itself. Maha has held various sales and marketing positions at the Intercontinental Phoenicia Beirut, starting in early 2000 as a catering manager before moving to conference services manager, sales manager and finally Director of Sales for the hotel, heading the sales and marketing department until mid-2008. During her time there, Maha successfully led a large team and motivated them through several challenging business periods in the volatile Lebanese capital.
In 2008, Maha moved down the Corniche to the Movenpick Beirut Resort and Spa as Director of Sales Marketing and continued to hold this position until September 2013. She successfully repositioned the hotel as a key resort in the city, as well as a choice business hotel. Maha was a key asset in managing the market launch of a room renovation projection and the hotel’s position within an evolving hospitality landscape in Beirut.
In September 2013 Maha was lured to the operations side of the business and moved to the Holiday Inn Dunes hotel as General Manager, where her sales and marketing background and passion for the hotel business came in handy in quickly making a difference to the occupancy rate of the hotel. Her true passion was still sales and marketing and when the opportunity to join Four Seasons presented itself, she didn’t look back.
“It’s a true reverence to Beirut’s thriving hospitality scene that we are able to allure a market connoisseur and a proficient hotelier in the country. She knows the city’s how’s and do’s very well and has got a great amount of preserved passion and spirit to continue the Four Seasons path in being the best in the city,” says Stefan Simkovics, General Manager at Four Seasons Hotel Beirut. “Maha Bourachi’s appointment is set to take the Sales and Marketing department to a preeminent level, in Sales, Revenue, Event and Catering Management and Public Relations.
Maha replaces former Director of Sales and Marketing, Huda Malhas, who has recently moved to the Corporate Office in Dubai as Director of Marketing Communications for EMEA.
