Marriott launches FIFA World Cup promotions in USA

As part of their  partnership with the U.S. Soccer Federation, Marriott International  has teamed up with U.S. Men’s National Team member Omar Gonzalez and soccer legend Alexi Lalas to announce its “Gonzalez And Lalas: Defenders of Travel” campaign. In a lively pursuit of #TravelVictories, consumers are invited to share their travel adventures and show their support as the US team takes on the world this summer.
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By visiting the new Marriott.com/TravelVictories website, fans can get to know their heroes, Omar and Alexi, as they are featured in a collection of candid and fun videos that reveal their victories – on the field and while traveling on the road. The site also includes an instant-win game — the Marriott Penalty Kick Challenge — which offers fans the chance to win one of several prizes, including a Marriott Gift Card or U.S. Soccer Gift Card.  

“As the official hotel partner of the U.S. Soccer Federation since 2012, Marriott is excited to team up with Omar Gonzalez and Alexi Lalas to bring soccer fans a fun way to engage with a couple of their soccer heroes and show support for the home team,” said Kristine Friend, Senior Director, Segment Marketing  at Marriott International.

Fans in Chicago can join live U.S. Men’s National Team viewing parties in Grant Park. Marriott will host fans in an interactive lounge equipped with a photo experience, free giveaways, and talent appearances. Fans can also be a part of the action by participating in the Marriott Penalty Kick Challenge. The viewing schedule is as follows:

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  • June 16: USA vs. Ghana (5 p.m. CT): Arvey Field; near Columbus Drive and Roosevelt Road intersection in Grant Park
  • June 22: USA vs. Portugal (5 p.m. CT): Pritzker Pavillion; near Columbus Drive and Randolph Street
  • June 26: USA vs. Germany (11 a.m. CT): Petrillo Music Shell at Butler Field; near Columbus Drive and Jackson Street intersection in Grant Park

Fans nationwide can also join in social media conversations and cheer on the team by using #TravelVictories and @MarriottIntl.

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