Aloft Hotels announced the launch of Project Aloft Star—the fifth annual global talent discovery competition aimed to identify and support the hottest emerging music artists— with an event in Los Angeles featuring performances by 2013 Project Aloft Star winner, MY BODY, and NYLON’s June/July music issue cover artist, HAIM.
Starting today through July 27, unsigned bands and artists are invited to upload an original song to LiveAtAloftHotels.com for the chance to be named the 2014 Project Aloft Star winner.
“Winning the Project Aloft Star contest last year was a real turning point for us in our careers,” said Darren Bridenbeck, MY BODY. “We’ve had an incredible year. We played as a spotlight artist at Aloft Hotels and performed in Austin for NYLON’s SXSW Music Showcase — we’ve not only grown our fan base, but have had a lot of doors open for us that wouldn’t have otherwise.”
For the fifth year, a panel of expert judges – including NYLON’s music execs, NYLON Guys’ Josh Madden, and Aloft Music insiders, will comb through submissions to identify the 10 acts that will advance to the fan voting round on Facebook. Then, starting August 24, it’s up to Aloft Facebook fans and music lovers all over the world to vote for their favourite act and help select the 2014 Project Aloft Star. The winner will become a Spotlight artist for the Live at Aloft Hotels music series, performing at some of the brand’s most exciting destinations later this year, meet with NYLON Records execs, and be featured in NYLON’s November issue.
“Music is at the core of the Aloft brand’s DNA and we’re thrilled to launch the fifth annual Project Aloft Star competition to identify the hottest emerging acts in music,” said Brian McGuinness, Global Brand Leader, Aloft Hotels . “We’re continually looking for ways to connect our tech-savvy guests with music from around the world, and with this year’s competition, we’re able to really engage fans with the voting process on Facebook and offer a global platform for exposure to these emerging artists.”
Aloft Hotels, together with internationally renowned lifestyle authority, NYLON magazine, launched Project Aloft Star to give emerging artists exposure to a wider fan base through concerts and promotions nationwide. The competition is just one component of the Aloft brand’s innovative line-up of music programming and continued commitment to music discovery. Recognizing that the new global traveler craves authentic experiences, Aloft Hotels delivers live music acts featuring local and established talent through its Live at Aloft Hotels music program in its buzzing W XYZ bars. Featured artists have included Imagine Dragons, The Lumineers and Atlas Genius.
This marks the beginning of the global search for emerging artists residing in the Americas. Project Aloft Star will kick off for new and rising artists in Asia Pacific later this summer.
