W Hotels Worldwide has launched its first ever fitness program, FIT with Tara Stiles, rolling out to all 45 of the W brand’s hotels and resorts around the world. In partnership with the industry’s yoga rebel, FIT with Tara Stiles flips the traditional idea of fitness on its head with a non-traditional approach to working out while on the road.
Comprised of a curated in-room workout video designed for the needs of the W traveler, in-room tip cards with quick fixes to get camera-ready in a flash, and an exclusive series of intimate FIT with Tara Stiles packages available at some of the most glamorous W Retreats around the world, the program allows guests to polish their body and mindset in a uniquely W way.
“The W guest has a true ‘work hard, play hard’ mentality and wants to look fabulous yet have fun while getting fit,” said Paul James, Global Brand Leader, W Hotels, St. Regis and The Luxury Collection. “Through our partnership with Tara Stiles, we’ve created an energetic program designed to celebrate the body and provide 24/7 access to an interactive workout that can easily be incorporated into the busiest of jet-setting lifestyles.”
FIT, the W brand’s updated and renamed global gym concept, has recently been refreshed with a more modern and dynamic approach to fitness. Vibrant wall murals celebrate male and female forms against a unique backdrop inspired by the destination, while pulsating tunes designed to get guests in the workout mood are now available via the W Hotels App.
Tapped to create the exclusive in-room workouts for the FIT program, Stiles – founder and owner of Strala Yoga, the high-energy movement system that ignites freedom – locked herself in the suites of several W Hotels and imagined the needs of the W traveler. Her non-purist take on yoga offers an alternative to tradition and offers a modern spin on the beloved practice. The result is four exclusive workouts that will be printed on in-room tip cards and available via video in every W room and suite around the world. The workouts include:
- Need a Boost? Whether you want to kick-start your day or night, give your body an energetic lift with a quick yoga fix. Try dancer pose for an instant surge of vitality.
- Feeling Jet-Lagged? Get relaxed and ready to rock straight from the runway with a quick yoga fix. Try pigeon pose to open your hips and soothe your back.
- Big Night Out? Get amped for evening by adding a quick yoga fix to your primping routine. Try an easy side stretch to get you relaxed and ready for party-mode.
- Need to Recover? Whether feeling tired or had one-too-many the night before, amp up energy with a quick yoga fix. Try an easy, seated twist for an instant boost.
“It was the best kind of challenge, getting myself into the fitness mindset of the W guest,” said Stiles. “By identifying their needs and wants in a workout, I was able to create four unusual, fun, glamorous workouts that can be done whenever, wherever anywhere in the world.”
FIT gets personal: Four exclusive W Retreat yoga packages with Tara Stiles
For those guests who want a more personalized, physically intensive experience, Stiles will host FIT with Tara Stiles Retreat packages at W Verbier (July 4-6t, W Vieques (August 29-31), W Bali – Seminyak (September 12-14) and W Maldives (December 1-4). Each of the four retreat packages will customize an innovative itinerary unique to the destination, inclusive of daily sessions with Stiles and individual fitness consultations paired with a personalized workout regime. The FIT with Tara Stiles Retreat Packages will also include spa sessions combined with unprecedented experiences programmed by Stiles, together with each Retreat’s Insider (W’s take on the traditional concierge, connecting guests to what’s new and next in the market). Packages are available now for purchase at www.whotels.com/fitwithtarastiles.
#PoseWhenever: Strike a pose to win the FIT trip of a lifetime
To celebrate the global program launch, on May 28, W will take Stiles to the road as she steps into an all-white, all-glass mobile truck and is driven throughout New York City, striking poses along the way. At each stop, passersby will be invited to snap a shot of Stiles or themselves performing a yoga pose and upload it to Instagram (@WHotels) with the hashtag #PoseWhenever for the chance to win a coveted spot at the FIT with Tara Stiles retreat at W Retreat & Spa – Bali Seminyak. The contest will then be open until July 1 to anyone, anywhere, provided they strike a pose in a unique and unexpected locale.
