Booking.com has unveiled Best of Booking’s Best – a selection of top accommodations as designated by nearly 20 million recent customer reviews. The lists provide travellers with a trip-planning tool of crowd-sourced favourite properties based on accommodation, region and traveller types.
The Best of Booking’s Best selection highlights properties highly rated by reviewers that match specific search criteria, including:
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Accommodation Type – Hotels, Apartments, Villas, B&Bs, Resorts, Hostels
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Region – North America, Asia and Oceania, Europe, South America, Middle East and Africa
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Traveler Type – Solo travellers, Couples, Families, Groups
“Not all reviews are created equal. By offering the largest collection of qualified reviews that are real, relevant and recent, Booking.com is exclusively positioned to put this authentic, first-hand feedback to work for travelers,” said Paul Hennessy, CMO, Booking.com. “Best of Booking’s Best celebrates the accommodations that our reviewers love and offers consumers an at-a-glance option for finding the right accommodation – whatever their unique need, budget or desired destination.”
The Best of Booking’s Best enables would-be travellers to bypass hours of combing through reviews to find and book the world’s most delightful accommodations that have received the stamp of approval from fellow travellers.
To ensure the Best of Booking’s Best recognition was given to accommodations with a proven track record of consistently delighting customers, Booking.com only features accommodations that received over 50 customer reviews from the past 14 months. This equated to over 111,000 accommodations worldwide and more than 19,726,000 reviews. The property reviews were then analyzed for high scores across key categories such as staff, comfort, service, cleanliness, location and value for money.
All reviews on Booking.com are verified with a number of safeguards in place to ensure each one is real, relevant and recent:
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Real – Booking.com checks every single review to make sure it is written by a real, verified guest, who has booked the accommodation through the Booking.com website or mobile app.
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Relevant – Booking.com reviews are comprehensive and cover all elements of properties. The site has a search feature that allows users to filter reviews by traveler type, ensuring instant access to the opinions of customers who best match traveler needs.
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Recent – Booking.com only displays reviews from the past 14 months to ensure the most current information and description of the experience.
Booking.com plans to further expand the Best of Booking’s Best throughout the year, including more accommodation groups reflective of seasonal opportunities and travel trends.
