Park Hyatt has announced a unique collaboration with The Museum of Modern Art that mutually benefits guests and members of both international organizations. This marks the first occasion that the Park Hyatt brand has conducted a brand-wide collaboration with one of the most influential museums of modern art in the world.
The collaboration coincides with the opening of Alibis: Sigmar Polke 1963-2010, the first comprehensive retrospective of Sigmar Polke, which is on view at MoMA from April 19 – August 3, 2014 and encompasses Polke’s work across all mediums during his five-decade career. The Park Hyatt brand is the hotel sponsor of the exhibition, one of the largest ever organized by the Museum.
Hyatt recently purchased an original Polke work, Siberian Meteorites. This work of art will be displayed at Park Hyatt Chicago this year, eventually replacing Rauschenberg’s Tropicana Channel, which currently adorns the hotel’s lobby. The highly anticipated Park Hyatt New York is expected to open this summer during the Polke retrospective and will offer special MoMA packages, including access to the Museum during guests’ stay at the hotel.
Later this year, Park Hyatt New York will also support the exhibition, Henri Matisse: The Cut-Outs, on view at MoMA from October 12, 2014 through February 8, 2015.
“We are thrilled to be working with such a renowned, prestigious museum like MoMA that continually showcases some of the best modern and contemporary art in the world,” said Katherine Melchior Ray, Vice President of Luxury Brands for Hyatt. “With the anticipated openings of Park Hyatt New York and Park Hyatt Vienna this year, we are more committed than ever to providing guests with exclusive access to contemporary art, and working with MoMA allows us to do just that.”
This is another major collaboration that the Park Hyatt brand has forged in the art world within the span of one year:
- In November 2013, the Park Hyatt brand announced its collaboration with the iconic art auction house, Sotheby’s. This relationship marries the passions and interests of both brands’ clientele, including opportunities related to travel, art, jewelry, cuisine, wine, spirits and more. Offerings for guests and clients include exclusive promotions, events, and curated experiences in art and luxury lifestyle.
- ARTPHAIRE, the Park Hyatt brand’s new online contemporary art magazine, also debuted in November and is dedicated to bringing art enthusiasts original perspectives from the world’s leading artists, collectors and museums. ARTPHAIRE is updated frequently with fresh content in the form of auction previews, exclusive interviews and exhibit spotlights. MoMA curators plan to join art-world visionaries such as Anne Pasternak, Jennifer Rubell, and Marco Brambilla in providing editorial content for ARTPHAIRE.
The Park Hyatt brand’s dedication to art and architecture is grounded in the influence of its founder, Jay Pritzker, a prolific supporter of the arts who opened the first Park Hyatt hotel as an extension of his own home more than 30 years ago. Since its founding, Park Hyatt has invested in world-class contemporary art, and today, priceless works hang in Park Hyatt hotels around the globe.
Notable works include Anish Kapoor’s “Untitled 2013,” which was just installed at Park Hyatt Milan and is replacing Lucio Fontana’s “Testa Di Medusa,” six works by painted by Ed Paschke in Park Hyatt Paris-Vendome, and a 570-square-foot mural in the foyer of Park Hyatt Zurich.
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