Renaissance Hotels will significantly expand its line-up of entertainment offerings this year with a variety of partnerships and activations designed especially for the next generation business traveller.
Launching this spring and continuing all year long, Renaissance Hotels will team up with world renowned AEG, a leading entertainment and sports company, to create signature events, unique multi-media programming and exclusive access for its hotel guests. To officially kick-off the partnership this March, Renaissance Hotels will host a concert by the band Grouplove at a yet to be revealed hotel location.
Two additional partnerships unveiled today include a newly established affiliation with one of the most well recognized names in the music industry, Universal Music Group, and a relationship with Creative Artists Agency (CAA), the world's leading entertainment and sports agency. These fresh relationships build Renaissance Hotels' ongoing promise to inspire hotel guests and locals with unparalleled access to music, art, design and culinary experiences at each of its 155 hotels around the world.
"Today's sophisticated traveler spends more time than ever on the road. And in the modern age where we're constantly connected, our guests see business travel as an opportunity to discover and share memorable experiences," said Dan Vinh, vice president of global marketing for Renaissance Hotels. "This year's program is all about access that encourages discovery. We want to make it easy for guests to make the most of their time whether they're looking for emerging music, the arts or indigenous culinary or mixology adventures. This year is especially designed to help guests connect to their passions or unearth new ones in a meaningful way."
All-access at Renaissance Hotels
Renaissance Hotels and AEG will join forces this year to bring the best of live entertainment and personalized access to hotel guests around the world through a variety of unique activities and platforms:
– I'm in the Know: Select Renaissance Hotels will play host to exclusive, intimate performances by headline-worthy emerging artists, providing guests with the opportunity to discover the very best of new music during their stay.
– Discover Music Plus: Renaissance Hotel guests will have the chance to discover more about the featured artists as they share their individual hobbies and interests. Guests may even find themselves chatting about recent vacations or a just completed novel with the bass player or checking out a lead-singer's very own oil-paintings.
– Behind the Scenes: A documentary-style special series will capture live performances at Renaissance Hotels, and follow artists as they discover the best way to make the most of their time in the cities they visit. The behind the scenes footage will be offered exclusively via AXS TV, AXS.com, in-room television channels and renhotels.com.
– R.E.N. Meeting Discoveries: Renaissance Hotels' signature meeting experience, R.E.N. Meetings will be more exciting than ever this year with the opportunity to assist meeting planners in creating customized experiences for their groups as well as special ticket consideration for select AEG sponsored events.
– Navigate Your Stay: Renaissance Hotels' Navigators will have their own exclusive access to AEG's AXS.com ticketing platform so guests can gain direct access to select AEG promoted concerts, sporting events, and more.
Local festival discoveries
Also this year, expect to discover Renaissance Hotels at a number of high profile music and entertainment festivals including upcoming SXSW Music Film Interactive in Austin, Texas and DC Jazz Music Festival in Washington, D.C. among others.
In Austin, Renaissance hotels is partnering with Universal Music Group at SXSW Music Film Interactive to host their emerging artists showcase. On March 13th and 14th, festival goers and hotel guests can discover the best emerging talent attending this year's event at the Palm Door on Sixth, while at the same time experiencing a vibe that only a city like Austin can offer. Up to ten artists are scheduled to perform each day during the showcase, including The 1975, Little Dragon, American Authors, The Kooks and Aloe Blacc.
In June, the Renaissance Dupont Circle Hotel, The Mayflower Renaissance Hotel and the Renaissance Washington D.C. Downtown Hotel will act as the official hotel sponsor of the 2014 DC Jazz Festival. The renowned festival, known for its high level of both local and national talent, will offer guests the opportunity to experience the latest and greatest in jazz music and entertainment – at the festival as well as intimate performance sets inside all three Renaissance Hotels in DC.
For more information on where to find Renaissance Hotels at this year's most exciting festivals, please visit renhotels.com/events.
Events at Renaissance Hotels
Renaissance Hotels is teaming up with CAA to launch a special event roster with Renaissance Hotels, including an exclusive branded music series featuring select emerging and established musicians from the agency's roster. The artists will call more than 25 Renaissance Hotels home while on tour throughout the year in the U.S. During their stay, the artists will treat guests and locals to a series of unique experiences, ranging from live acoustic performances to after-show meet-and-greets. In addition, participating artists will be featured on themed Renaissance Hotels materials and videos throughout the properties. For a full schedule of featured artist events, please visit renhotels.com/events.
How do I get tickets?
Book your stay and check out the full line up of performances and promotions planned throughout the year at all 155 Renaissance Hotels including local art, culinary, film and more by visiting www. renhotels.com/events or www.facebook.com/renhotels.
Not traveling? Entering the sweepstakes
As Grouplove makes time to discover the very best of their destination while on tour, they'll be sharing some of their favorite hidden gems while inviting Renaissance guests and fans to do the same. The band, along with Renaissance Hotels, will hand select the best discoveries and offer winners the opportunity to attend Grouplove's exclusive March performance, including the chance to spend time
with the band. On February 25th, Grouplove released their new "I'm With You" documentary and concert album, shot by acclaimed filmmaker Sam Erickson. The documentary is a compelling exploration into Grouplove's history by tracing their unique story, including engaging interviews with the band members and live performance footage and is available via iTunes and amazon.com. For entrée into the Renaissance Hotels sweepstakes, please visit www.facebook.com/renhotels.
