LinkedIn is the leading Social Network in generating leads for brands. How is Hotels taking advantage of this?
It starts with Collaboration & Networking that allows your Hotel to build trust with your brand. And then start ask your Network Ambassadors the right questions.
What questions have your Hotels asked to increase brand awareness on LinkedIn?
Research has show that LinkedIn is 277% more effective at lead generation then Facebook or Twitter. Nearly 80% of LinkedIn members wants to connect with companies in their life.
Brands that include and involve employees via LinkedIn is 70% more likely to have employees engage with their content.
How To Build a Hotel LinkedIn Brand Presence That Drives Business Results?
LinkedIn is professional Social Network that value collaboration and networking among trusted friends and colleagues. Build trust and be trustworthy, this is what leads into your network liking, sharing and commenting on your content.
Every time someone in your network share yours content this is a quality sign that your Hotels should recognize. Let these Hotel Brand Advocates know that your are thankful for them sharing your content. Often this where the Word Of Mouth starts out. Studies has show that content shared by your network is 30% more likely to attract non-followers of your brand.
This is your opportunity to reach out and ask how you can help.
Moving the Hotel LinkedIn Collaboration Grid
Many Hotels still feel their Social Networking effects on LinkedIn is on the left side of the grid. So the question is how Hotels move the grid over to the right side?
Hotels has to start applying strategies that include involvement and empowerment. This is what will make your Hotel able to move to High Impact – Easy to do.
High Impact – Easy to do
Ask your employees to share your Hotels content
Involving and empowering your employees is one of the most effective LinkedIn Strategies to start grow your network. Be creative and show-case their profile on your Hotels LinkedIn Company page. Recognize your LinkedIn Employee of the week.
Share Insider Tips
Share insider Hotel Tips that will help your guest enhance their experience. Show-case a list of Top 10 Hotel Amenities guests would like to see in their room. And ask your guest what would they like to see in their room on the next visit at your Hotel.
Invite Your Customers to recommend Your Products & Service
Have you added your Hotel to Company Pages yet? If not then you are missing out in a golden opportunity. Here you need to add your Products.
Identify Brand Advocates among your customers, and then ask them to recommend your products. This info will then be shared through their network.
Join the Hotel Social Media Collaboration group on LinkedIn to learn more tips here.
Collaboration and Networking is the key to engage with your customers.
Go Visual
Provide interesting presentation either through video or slide presentations. Remember you are reaching out to the professional business travelers. So be creative with your presentations. Research has shown that video and slide presentation can generate up to twice the action through likes, shares and comments.
Serve Your Guest
One of the best ways to serve your guests wants and needs through LinkedIn is to start ask your them. Ask about hotel trends, new upcoming products, challenges and upcoming events. Question and polls will engage your customers in very effective ways.
Listen
Listing to how your customers engage on LinkedIn is really crucial to your Hotels success.
Connected is one of the most effective ways to listen in to the conversations with your Network. This allows you to identify new connections, and send them a welcome note. It also allows you to identify the most recent engagements. Connected also sends you valuable tidbits like job changes, anniversaries etc.
Connect LinkedIn with your Hotel Website
Most of the customer conversion happens on your Hotels website. Put strategic Networking links on your website to create better Social Networking visibility for your customers.
The Recommend Plugin allows to showcase your products on your Hotel website that you added to your LinkedIn Company Page.
Are Morch develops Hotel Social Media Collaboration Strategies that helps Hotels understand how Relationship Marketing and Reputation Management will turn prospects into leads. Are Morch is a former Hotelier and Customer Service professional that today provide educational Social Media Collaboration content for Hotels.
Source: Are Morch Hotel Blogger
