Eight Best Practices for Destination Tourism Boards on Facebook

12 years ago

By Samantha Shankman

With millions of these places competing for "Likes," shares, and comments, the organizations that are actually talking to followers are reaping the benefits online.

These eight practices are mixed and matched to create the best strategies we've seen for perking travelers' interests and having content spread around the web. To see more about how tourism boards use Facebook, visit SkiftSocial.

1. Curate content from your fans

Sharing has become Australia's most popular feature: Over 1,000 photos are sent every day to be featured across Tourism Australia's social media platforms, many of them vying to be included in its popular Friday fan photos album.

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"It's actually become quite a big thing, with people becoming quite competitive about getting getting their own photos featured," says Tourism Australia spokesman Leo Seaton. "We make our fans the hero. 95% of the content on our social platforms is generated by our fans and followers. Our role is less and less about creation, and more and more about curation."

To read on about the other Seven Best Practices, Click Here.

Source: SKIFT

Matthew Stephens

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