IDeaS Revenue Solutions and nSight Travel Intelligence have teamed up to offer hoteliers a new experience in revenue management that allows managers to ÒfuturecastÓ inventory demand based on a rich set of data points never before available on a single technology platform.
With access to both nSight’s predictive consumer shopping intelligence data and IDeaS’ advanced revenue management solutions, hoteliers can now have exclusive access to the most advanced demand-intelligence solution on the market to increase bookings and drive better revenue.
ÒThe ability to integrate never-before-accessible information Ð such as relationships between intent to book and pricing Ð will elevate a hotel’s demand forecast and ultimately its revenue opportunities,Ó said Sanjay Nagalia, Chief Operating Officer for IDeaS. ÒOur partnership with nSight is the first solution to truly bridge two profit-focused functions. By bringing revenue management and marketing closer together, we’re giving our clients an exclusive advantage over the competition.Ó
Hoteliers have previously been limited to high-level booking data and lost business data for only brand.com when building demand forecasts. With nSight for IDeaS, hoteliers now have access to aggregated data from more than five thousand online travel sites, giving them much deeper and more cohesive insights on consumer behavior across all relevant online and offline booking channels.
nSight for IDeaS goes beyond traditional data sources like brand.com regrets and denials data. Instead it utilizes real-time, relevant and forward-looking demand intelligence from online travel agents and travel websites to provide powerful data that can be used to more accurately apply profit-generating pricing strategies.
ÒThe sheer amount of data available can be overwhelming and Ôbig data’ has become code for Ôlots of work’,” said Rich Maradik, founder and CEO for nSight. “We are changing all that with nSight for IDeaS. The simplicity in which hoteliers can now access and leverage large volumes of data is something the market has never seen before. By combining data from the hotel’s RMS with predictive data, and offering it through an intuitive dashboard, we help revenue and marketing teams simplify and focus on proven revenue-generating priorities.”
The information hotels can leverage using nSight for IDeaS can offer a distinct competitive advantage for pricing rooms, personalizing marketing efforts and aligning the overall consumer experience across channels. It effectively narrows the disconnect between revenue management and marketing teams by delivering insights relevant to both functions.
nSight for IDeaS enables the two disciplines to collaborate with confidence, more accurately understand guests, and better target and track marketing campaigns. These well-aligned goals, in turn, allow hotels to maximize direct bookings and drive profitability.